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THE VERDICT ON DIGITAL ENTERTAINMENT IS UNINTERRUPTED GROWTH: BISWAPRIYA BHATTACHARJEE
Publised : 2 days ago
Talking Point
WE ALWAYS KNEW WE WERE SOLVING A DEEP-SEATED PROBLEM: KARTIK JOHARI
Publised : 2 days ago
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FIVE E-COMMERCE STRATEGIES TO GROW YOUR BUSINESS
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Backbeat
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Creative Zone
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ISOBAR LAUNCHES EXPERIENCE-LED PRACTICE 'ISOBAR CONSULTING’
Publised : 1 week ago
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DRIVING TOWARDS A BETTER TOMORROW
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Backbeat
THE ROLE CINEMA HAS PLAYED IN MY PROFESSIONAL JOURNEY
Publised : 1 week ago
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RAJ NAYAK IS ON BOARD OF ADVISORS, VISTAS MEDIA CAPITAL
Publised : 2 weeks ago
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‘WE WILL CONTINUE TO SEEK WAYS TO HELP THE COMMUNITY IN THIS DIFFICULT PHASE’
Publised : 2 weeks ago
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‘THE CURRENT PANDEMIC IS LIKELY TO BOOST GROWTH FOR HEALTH INSURANCE’
Publised : 2 weeks ago
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‘QUALITY CONTENT HAS BEEN A HUGE BREATHER FOR PEOPLE IN THESE TIMES’
Publised : 2 weeks ago
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‘STAYING SENSITIVE TO CONSUMER SENTIMENT IS ESSENTIAL AT THIS TIME’
Publised : 2 weeks ago
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GREY SINGAPORE SIMPLIFIES HYGIENE FOR KIDS WITH NEW GAMIFIED TUTORIAL
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Backbeat
THE REALLY AMAZING EXPERIENCE OF A 45-DAY ROADTRIP
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WFH 5.0: INSTITUTIONALISING THE NEW NORMAL
Publised : 2 weeks ago
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WHY SHOULDN’T WOMEN HAVE IT ALL?
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Creative Zone
LATEST AD CAMPAIGNS
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Interview
‘DISCOVERY PLUS WILL SOON BE PRESENT ON MORE PLATFORMS’
Publised : 3 weeks ago
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Publised : 3 weeks ago
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TOWARDS A SAFER AND MORE EMPATHETIC SOCIAL MEDIA EXPERIENCE
Publised : 3 weeks ago
Backbeat
HOW TO MAINTAIN DISCIPLINE IN THESE TUMULTUOUS TIMES
Publised : 3 weeks ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 3 weeks ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 1 month ago
Backbeat
SOME WFH COMBAT TRICKS TO DEAL WITH NEW NORMAL
Publised : 1 month ago
Spotlight
BRANDS EXPECT 20% TO 30% DROP IN CELEB ENDORSEMENT FEES, SAYS IIHB SURVEY
Publised : 1 month ago
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IMPACT SET TO UNVEIL TOP 30 UNDER 30 LIST FOR 2020 ON JULY 3
Publised : 1 month ago
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STEERING FORWARD THE TATA MOTORS SAFETY AGENDA
Publised : 1 month ago
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THE FIVE IMPORTANT LESSONS I LEARNT FROM THE LOCKDOWN
Publised : 1 month ago
Backbeat
WOMAN. YOU ARE NOT A SUPERWOMAN.
Publised : 1 month ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 1 month ago
Talking Point
RAJ NAYAK’S HOUSE OF CHEER ANNOUNCES LAUNCH OF HAPPYNESS.ME
Publised : 1 month ago
Backbeat
WHY THE PAST FEW MONTHS HAVE BEEN A BLESSING IN DISGUISE
Publised : 1 month ago
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THE EMERGENCE OF ESSENTIAL CONSUMERISM IN THE TIMES OF COVID-19
Publised : 1 month ago
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ASKING THE QUESTION ‘WHY’ HAS NEVER BEEN MORE IMPORTANT
Publised : 1 month ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 1 month ago
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AN OPPORTUNE LEVEL PLAYING FIELD FOR CONSUMER BRANDS
Publised : 1 month ago
Talking Point
TOI CAMPAIGN URGES READERS TO RECLAIM AUTHENTICITY OF NEWS
Publised : 1 month ago
Spotlight
MARKETERS NEED TO SEGMENT APP USERS, SAYS SHUBHAM JHA OF ADJUST
Publised : 1 month ago
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WHAT ADVERTISERS IN INDIA CAN LEARN FROM THEIR EUROPEAN COUNTERPARTS
Publised : 1 month ago
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WITNESSING THE RISE OF THE INDEPENDENT (MIDDLE) CLASS IN INDIA
Publised : 1 month ago
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RADIO HAS ONCE AGAIN PROVEN THAT IT WILL BE THERE FOR ITS AUDIENCE
Publised : 1 month ago
Talking Point
EFFIE INDEX 2020: THE WOMB IS MOST EFFECTIVE INDEPENDENT AGENCY IN APAC
Publised : 1 month ago
Talking Point
EFFIE INDEX 2020: OGILVY INDIA IS NO.2 MOST EFFECTIVE AD AGENCY IN THE WORLD
Publised : 1 month ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 1 month ago
Backbeat
LEARNING, EXERCISING AND COOKING IN LOCKDOWN TIMES
Publised : 1 month ago
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MY WFH STORY: WHY THE LOCKDOWN WAS AN ANSWER TO MY PRAYERS
Publised : 1 month ago
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TWITTER SET TO INTRODUCE FLEETS, POSTS THAT WILL DISAPPEAR IN 24 HOURS
Publised : 1 month ago
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IT’S TIME TO BOLDLY GO WHERE FEW BUSINESSES HAVE GONE BEFORE
Publised : 1 month ago
Interview
OUR JOB IS TO HELP BRANDS TELL THEIR STORY: SUNITA RAJAN, CNN
Publised : 1 month ago
Talking Point
PIYUSH PANDEY LENDS HIS VOICE FOR FEVICOL’S ‘UNLOCK1’ CAMPAIGN
Publised : 1 month ago
Talking Point
'ENGAGEMENT ON VERTICAL VIDEO ADS UP BY 51% IN THE LAST ONE YEAR'
Publised : 1 month ago
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TV & OTT: THE NEW NORMAL OF CONTENT CONSUMPTION
Publised : 1 month ago
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WILL THE WORLD EVER BE THE SAME AGAIN?
Publised : 1 month ago
Backbeat
MY DIARY OF LOCKDOWN LEARNINGS
Publised : 1 month ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 1 month ago
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WE ASSESS CELEBRITY ASSOCIATIONS WITH A PURPOSE-DRIVEN APPROACH: SUNIL KATARIA
Publised : 2 months ago
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BRANDS CAN WIN CONSUMERS’ HEARTS WHEN THEY TAKE THE HIGHER GROUND
Publised : 2 months ago
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THE ROLE OF PUBLIC RELATIONS IN A PANDEMIC
Publised : 2 months ago
Talking Point
FACEBOOK-BCG REPORT POINTS OUT ACTIONABLE GUIDANCE FOR BRANDS
Publised : 2 months ago
Backbeat
HOW TO BREAK THE CREATIVE BLOCK DURING LOCKDOWN
Publised : 2 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 2 months ago
Interview
‘Indian companies are at par with any global company in adopting MarTech’
Publised : 2 months ago
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CREATING BUSINESS SOLUTIONS FOR BRANDS IN CHALLENGING TIMES
Publised : 2 months ago
Backbeat
LESSONS FROM CRICKET IN THE TIMES OF CORONA
Publised : 2 months ago
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OF BRAND SAFETY AND DIGITAL WALLED GARDENS OF TODAY
Publised : 2 months ago
Talking Point
FAYE D’SOUZA SAYS HER NEW ONLINE PLATFORM IS LAUNCHING SOON
Publised : 2 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 2 months ago
Spotlight
‘Demand for personal vehicles is expected to go up post the pandemic’
Publised : 2 months ago
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NOTHING CAN DAMPEN THE SPIRIT OF THE AD INDUSTRY
Publised : 2 months ago
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TOTE OF LITTLE LUXURIES: COPING NARRATIVE WITH ‘SOMETHING FOR THE SOUL’
Publised : 2 months ago
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THRIVING IN AN EXTRAORDINARY CRISIS
Publised : 2 months ago
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CREATING REAL BUSINESS SOLUTIONS FOR BRANDS IN THE COVID-19 ERA
Publised : 2 months ago
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UK’S CAPLES BEATS COVID BLUES, HOSTS AWARD SHOW ON ZOOM WEBINAR, LIVE ON YOUTUBE
Publised : 2 months ago
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HOW THE IMPACT OF COVID-19 IS CHANGING MARKETING STRATEGIES
Publised : 2 months ago
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NOTHING CAN DAMPEN THE SPIRIT OF THE AD INDUSTRY
Publised : 2 months ago
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LEADING DURING COVID-19: LESSONS FOR MYSELF
Publised : 2 months ago
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‘OVER 40% OF WOMEN USERS ON BUMBLE USE MORE THAN ONE MODE’
Publised : 2 months ago
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ORANGE, GREEN ZONES CAN HELP ECONOMY RECOVER, SAYS LAQSHYA REPORT
Publised : 2 months ago
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THE WORLD NEEDS SUPERHEROES
Publised : 2 months ago
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5 GIFTS THAT COVID-19 GAVE US, WHICH WILL STAY WITH US FOREVER!
Publised : 2 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 2 months ago
Interview
‘THE FOCUS ON DIGITAL WILL GO UP MULTIPLE TIMES FOR MUTHOOT PAPPACHAN GROUP’
Publised : 2 months ago
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SHAH RUKH KHAN HOSTS TALK SHOW FOR STUDENTS IN NEW BYJU’S CAMPAIGNS
Publised : 2 months ago
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NEW BROOKE BOND RED LABEL CAMPAIGN SHOWCASES NEED FOR COMPASSION
Publised : 2 months ago
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Must strike balance between traditional & digital media: Lenovo CMO
Publised : 2 months ago
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DISRUPTION, DESPAIR, HOPE AND A NEW SOCIETAL ORDER
Publised : 2 months ago
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TWITTER: KEEPING THE HUMAN CONNECTION ALIVE
Publised : 2 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 2 months ago
Backbeat
HOW I KINDLED MY LOVE FOR WRITING
Publised : 2 months ago
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SOCHEERS ROLLS OUT QUIRKY GIFS TO EXPRESS ‘AGENCY LIFE’
Publised : 3 months ago
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PURCHASE INTENT FOR ESSENTIALS SCORES OVER ELECTRONICS AND GADGETS: CRITEO
Publised : 3 months ago
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VODAFONE IDEA LAUNCHES AI POWERED CUSTOMER SERVICE ON WHATSAPP
Publised : 3 months ago
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ASSOCIATION OF INDIAN MAGAZINES SEEKS BAILOUT PACKAGE FROM THE GOVT
Publised : 3 months ago
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A TRIBUTE TO IRRFAN KHAN THROUGH HIS ADS
Publised : 3 months ago
Spotlight
Of #MaaKeHaathKaKhaana and a generous Amul MD
Publised : 3 months ago
Spotlight
MOOD OF THE NATION IS REFLECTED IN OUR ADS: PARAG DESAI
Publised : 3 months ago
Backbeat
EATING THE RIGHT WAY FOR BETTER IMMUNITY
Publised : 3 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 3 months ago
Interview
‘THE ONLY VIABLE OPTION FOR CONTENT CREATION TODAY IS INFLUENCERS’
Publised : 3 months ago
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HT, Dentsu Impact create #HTSalutes for India's bravehearts
Publised : 3 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 3 months ago
Backbeat
FROM ENGINEER TO DIGITAL AGENCY LEADER
Publised : 3 months ago
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79% OF MICRO AND SMALL BUSINESSES HIT BY COVID-19: KANTAR REPORT
Publised : 3 months ago
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Combating a communicable virus: How publishing houses must combat fake news
Publised : 3 months ago
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IN COVID-19 INDIA, 64% PROFESSIONALS MAKE UPSKILLING TOP PRIORITY: LINKEDIN REPORT
Publised : 3 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 3 months ago
Backbeat
STAYING HOPEFUL IN TIMES OF UNCERTAINTY
Publised : 3 months ago
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#WEDDINGFROMHOME DURING LOCKDOWN, COURTESY SHAADI.COM & LEO BURNETT
Publised : 3 months ago
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FLIPKART UNVEILS CAMPAIGN FOR ITS NEW REALITY SHOW - ‘ENTERTAINER NO.1’
Publised : 3 months ago
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‘StayIN aLIVE’ aims to help performing artistes stay afloat, says Roshan Abbas
Publised : 3 months ago
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Content Marketing will play a pivotal role IN the Post COVID-19 World
Publised : 3 months ago
Backbeat
IN A LOCKDOWN STATE OF MIND
Publised : 3 months ago
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OOH: POST LOCKDOWN EXPECTATIONS RUN HIGH
Publised : 4 months ago
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EXPERIENTIAL: EXPECTING THE BEST AND PLANNING FOR THE WORST
Publised : 4 months ago
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LOVE IS IN THE AIR TOO, ALONG WITH THE VIRUS
Publised : 4 months ago
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RADIO: HURT BUT VALIANTLY FIGHTING THE PANDEMIC
Publised : 4 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 4 months ago
Backbeat
MY GUIDE TO BEATING THE CORONA APOCALYPSE
Publised : 4 months ago
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DARK CLOUDS LOOMING OVER THE ADVERTISING INDUSTRY: ASHISH BHASIN
Publised : 4 months ago
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VENTES AVENUES NAMED EXCLUSIVE INDIA SALES PARTNER FOR VIDMATE
Publised : 4 months ago
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PR: CRISIS COMMUNICATIONS TAKE CENTRE STAGE
Publised : 4 months ago
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Our spends are minimal across all mediums right now: Vivo
Publised : 4 months ago
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CREATIVE AGENCIES: PITCHES, FELLOWSHIP AND ADVERTISING IN THE TIMES OF COVID-19
Publised : 4 months ago
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DIGITAL: THE LESSER BRUNT OF AD SPEND CUTS
Publised : 4 months ago
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OTT PLATFORMS: ALL OUT TO WOO THE AUDIENCE
Publised : 4 months ago
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PR WILL DO BETTER THAN MOST OTHER MARCOM DISCIPLINES: MADAN BAHAL, ADFACTORS PR
Publised : 4 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 4 months ago
Backbeat
CHALLENGING CLICHÉS IN APPEARANCE
Publised : 4 months ago
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Remote work and working from home are totally different: Gautam Reghunath
Publised : 4 months ago
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ADVERTISING WITH A CAUSE: WHAT BRANDS ARE DOING TO ADDRESS THE CORONA CRISIS
Publised : 4 months ago
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YOUR NEWSPAPER IS SAFE, ASSURES BCCL’S RAJ JAIN AMIDST THE COVID-19 CRISIS
Publised : 4 months ago
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The other side of the Lockdown
Publised : 4 months ago
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MX PLAYER LAUNCHES DATA SAVER MODE TO LESSEN BROADBAND STRAIN IN INDIA
Publised : 4 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 4 months ago
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EVERY HOUSEHOLD WATCHED 5 HOURS, 11 MINUTES OF TV EVERY DAY IN 2019: BARC REPORT
Publised : 4 months ago
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WAVEMAKER INTRODUCES NEW LOGO AND BRAND DESIGN IN THE SPIRIT OF ‘POSITIVE PROVOCATION’
Publised : 4 months ago
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Indian Sports Sponsorship crossed Rs 9000 crore in 2019: ESP Properties Report
Publised : 4 months ago
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I love the ambition in India, says Mark Read of WPP
Publised : 5 months ago
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GOAFEST 2020 ANNOUNCES JURORS FOR ‘THE RED ABBY’
Publised : 5 months ago
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SPICEJET GETS LEO BURNETT ON BOARD AS CREATIVE AGENCY
Publised : 5 months ago
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WHAT TO EXPECT FROM DIGITAL MARKETING IN 2020
Publised : 6 months ago
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Zenith wins media mandate for HONOR Smartphones
Publised : 6 months ago
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Sonal Dabral bids Ogilvy farewell
Publised : 6 months ago
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Star India to launch Star Gold 2 on February 1
Publised : 6 months ago
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Wavemaker appoints Ajay Gupte as CEO, Wavemaker South Asia
Publised : 6 months ago
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iProspect India to handle search engine optimization for ZEE5 Global
Publised : 6 months ago
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UNITING THE GUJARATI CREATIVE AND COMMERCIAL TALENT: SHEMAROO ENTERTAINMENT
Publised : 6 months ago
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GENESIS BCW AND SIX DEGREES BCW INTEGRATE TO FORM ‘BCW INDIA GROUP’
Publised : 6 months ago
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‘WE WANT TO BE AMONG THE TOP TWO IN THE SEGMENT’ – VIVEK SRIVATSA, TATA MOTORS
Publised : 6 months ago
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Shift towards non-FCT offerings says Ashit Kukian of Radio City
Publised : 6 months ago
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Technology continues to be the driving force, says Sameer Tobaccowala of Shobiz
Publised : 6 months ago
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2020 will see an explosion of content across formats, says Navin Khemka of MediaCom
Publised : 6 months ago
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Creativity and authenticity will be key, says Deepshikha Dharmaraj of Genesis BCW
Publised : 6 months ago
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Pricing strategies essential to survive slowdown, says Rachana Lokhande of Kinetic India
Publised : 6 months ago
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Consolidated deals likely for digital and linear TV says Punit Misra of ZEEL
Publised : 6 months ago
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Rediffusion elevates Kalyani Srivastava to EVP and Mumbai Head
Publised : 6 months ago
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Ketan Desai named Group COO, GREY group India
Publised : 6 months ago
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DATA+DIGITAL+CONTENT: Sandeep Sharma of RK Swamy Media Group
Publised : 6 months ago
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Regional content and analytics to drive sector, says Nina Elavia Jaipuria of Viacom18
Publised : 6 months ago
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iProspect India wins global mandate of VFS Global
Publised : 6 months ago
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2020 would be a year of Integration and Personalization: Alok Jalan of Laqshya Media Group
Publised : 6 months ago
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Roshan Abbas of Geometry Encompass says, “Frictionless commerce will be the winner”
Publised : 6 months ago
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Nikhil Dey of Weber Shandwick says, “CEOs will need to be agents of change in 2020”
Publised : 6 months ago(2).jpg)
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Regulations to settle in ad categories, says MK Anand of Times Network
Publised : 6 months ago
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Madison Media wins Media AOR for Cipla Health Ltd
Publised : 6 months ago
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“TV UPHEAVALS WILL CONTINUE WITH A NEW NTO,” says Vikram Sakhuja of Madison Media & OOH
Publised : 6 months ago
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LEAD GENERATION WILL BE KEY, says ABE THOMAS, CEO, BIG FM
Publised : 6 months ago
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Mark McDonald of Digitas India spells out trends for 2020
Publised : 6 months ago
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Shemaroo Entertainment launches Marathi movie channel-Shemaroo MarathiBana
Publised : 6 months ago
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Sonali Khanna appointed head of Lowe Lintas, South
Publised : 6 months ago
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Gautam Reghunath to lead Dentsu Webchutney as its new CEO
Publised : 6 months ago
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Discovery expands Vijay Rajput’s portfolio; to be the Head of DSport channel
Publised : 6 months ago
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Effie India Awards 2020: The Advertising Club to celebrate effective campaign stories
Publised : 6 months ago
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Wunderman Thompson SA wins creative mandate of AirAsia India
Publised : 6 months ago
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Ranadeep Dasgupta joins Publicis India as ECD, North
Publised : 6 months ago
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Rekha Rao to lead Zeno India
Publised : 7 months ago
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DAN elevates Sidharth Rao to Chairman, Happy mcgarrybowen and Chairman, Dentsu Webchutney
Publised : 7 months ago
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Starcom bags Rs 100 crore upGrad account
Publised : 7 months ago
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Sportstar Aces Awards to celebrate stars, future stars and silent partners of sports
Publised : 7 months ago
Talking Point
‘MOTHER’S RECIPE’S STRATEGIES ARE CURRENTLY FOCUSSED AROUND DIGITAL MARKETING’
Publised : 7 months ago
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Star Sports’ campaigns of 2019 focused on innovation and creativity
Publised : 7 months ago
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Publicis Media bags Hero MotoCorp Media mandate
Publised : 7 months ago
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Performics India wins the digital duties of GoAir
Publised : 7 months ago
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Procam International partners with Franklin Templeton for all running events
Publised : 7 months ago
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Taco Bell Appoints BBH as its Integrated Agency
Publised : 7 months ago
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'Crossroads' to be the theme of 14th Pune Design Festival
Publised : 7 months ago
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Havas Group acquires Shobiz
Publised : 7 months ago
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Hari Krishnan appointed CEO, Mullen Lintas
Publised : 7 months ago
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FMCG SECTOR SHOWING REVIVAL AFTER SIX QUARTERS: LEADERS AT CII FMCG SUMMIT
Publised : 7 months ago
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Lowe Lintas wins the creative mandate of Coca Cola’s Rani Float
Publised : 7 months ago
Interview
Zindagi Mobile: The new radio show by Omidyar Network India and BIG FM
Publised : 7 months ago
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‘India’s biggest hyper-local campaign for Tata Tea Premium’
Publised : 7 months ago
Talking Point
OTT partnerships and brand integrations are new line of business: Sameer Saxena, CCO, TVF
Publised : 7 months ago
More From Impact
Priyanka Rishi is named General Manager and EVP, BBDO Mumbai
Publised : 7 months ago
Spotlight
ZOMATO AND SCOOPWHOOP PARTNER FOR EXTREME FOOD SHOW ‘EAT LIKE A GIRL’
Publised : 7 months ago
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OMD retains media duties of Beiersdorf
Publised : 7 months ago
Spotlight
GroupM's Motion Content Group awards best short films and webseries
Publised : 7 months ago
Interview
Massification is the way forward, says Neville Bastawalla of SPNI
Publised : 7 months ago
Talking Point
#MakeupThatKares campaign aims to spread beauty: Katrina Kaif
Publised : 7 months ago
Spotlight
Hotstar unveils India Watch Report 2019, offers advertisers solutions for TV and digital
Publised : 7 months ago
Interview
Spotify offers brands ‘Moment Marketing’ to target millennials, GenZ
Publised : 8 months ago
Spotlight
ESSEL GROUP TO SELL UPTO 16.5% STAKE IN ZEEL TO FINANCIAL INVESTORS
Publised : 8 months ago
Spotlight
PARLE AGRO AWARDS RS 200 CRORE MEDIA MANDATE TO MEDIACOM
Publised : 8 months ago
Spotlight
Vikas Mehta, ex Mullen Lintas CEO, to be the new Ogilvy Africa CEO
Publised : 9 months ago
Spotlight
91SPRINGBOARD APPOINTS PITCHFORK PARTNERS AS STRATEGIC COMMUNICATION CONSULTANT
Publised : 9 months ago
Cover Story
TV: TIME WELL SPENT
Publised : 9 months ago
Spotlight
Titan Group invites new ideas, calls for a Digital Media Pitch
Publised : 9 months ago.jpg)
Spotlight
Uday Shankar to deliver AAAI Subhas Ghosal Memorial Lecture on Nov 11
Publised : 9 months ago
Cover Story
OGILVY-VIVO SPAT: THE CLEAR PICTURE
Publised : 9 months ago
Creative Zone
SHOWCASE OF THE LATEST
Publised : 9 months ago
CMO Interview
HOW PANASONIC PULLS THE PREMIUM SWITCH
Publised : 9 months ago
Interview
‘TIKTOK WILL BE BIGGER THAN WHAT PEOPLE CAN IMAGINE’
Publised : 9 months ago
Spotlight
‘WE BROUGHT BHARAT AND INDIA CLOSER THIS FESTIVE SEASON’
Publised : 9 months ago
Interview
WE NEED TO COMPLEMENT OUR STRONG LOCAL MARKET BUSINESSES WITH GLOBAL ONES: TOBY JENNER
Publised : 9 months ago
Spotlight
Product, its DNA, and value proposition hold prime importance for a brand, say experts
Publised : 9 months ago
Talking Point
HINDUSTAN HAS CALLED FOR EQUALITY THROUGH #AATHWAPHERA: RAJAN BHALLA
Publised : 9 months ago
CMO Interview
SERVICING HOME NEEDS OF THE NEW AGE CONSUMER
Publised : 9 months ago
Interview
Happy with an ad-led model: MX Player CEO
Publised : 9 months ago
Spotlight
HERE COME THE NOMINEES FOR IMPACT PERSON OF THE YEAR
Publised : 9 months ago
Interview
WHY FACEBOOK IS BETTING BIG ON STRATEGIC PARTNERSHIPS
Publised : 9 months ago
Interview
‘VERIZON MEANS PREMIUM MEDIA WITH TRUSTED CONTENT’
Publised : 9 months ago
CMO Interview
DEMOCRATISING WARDROBES, MAX FASHION STYLE
Publised : 9 months ago
Cover Story
THE MUST-DOs FOR MEDIA AGENCIES
Publised : 9 months ago
Interview
AT KIA MOTORS, WE WERE ALWAYS CONFIDENT ABOUT THE INDIAN ECONOMY: MANOHAR BHAT
Publised : 9 months ago.jpg)
Interview
‘INDIA CAN CONTRIBUTE 10% MORE TO THE REGION THAN IT CURRENTLY DOES’
Publised : 10 months ago
Creative Zone
SHOWCASE OF THE LATEST AD CAMPAIGNS
Publised : 10 months ago
Talking Point
‘TED TALKS INDIA NAYI BAAT WILL BE IN REGIONAL LANGUAGES TO INCREASE FOOTPRINT’
Publised : 10 months ago
Cover Story
A CUT THAT CHEERS
Publised : 10 months ago
CMO Interview
THE NETMEDS PRESCRIPTION FOR GROWTH
Publised : 10 months ago
Interview
AFTER CINEMA AND TV, DOLBY MOVES TO THE MOBILE
Publised : 10 months ago
Backbeat
HOSTEL LIFE MAKES FOR BROTHERS BY CHOICE
Publised : 10 months ago
Cover Story
‘Sony SAB aims to keep its viewers in a happy frame of mind’
Publised : 10 months ago
Cover Story
‘We are creating a Content AOR, where our lead engagement with a client will be in the content space’
Publised : 1 year ago
Cover Story
WHEN I GIVE POLITICAL GYAN, ITS BECAUSE I’VE BEEN ON THE FIELD
Publised : 1 year ago
Cover Story
I WAS UNCOMFORTABLE ANCHORING NEWSHOUR; ITS LEGACY WAS RHETORIC
Publised : 1 year ago
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HARVARD BUSINESS SCHOOL CAN LEARN FROM THIS POLL CAMPAIGN: PIYUSH PANDEY
Publised : 1 year ago
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OUR BRIEF WAS TO RUN A LOW KEY, EFFICIENT BUT IMPACTFUL CAMPAIGN: SAM BALSARA
Publised : 1 year ago
Cover Story
‘The battle of the future will be on smart pricing and curated multi-media content’
Publised : 1 year agoTOP STORY VIEW MORE
WE NOW KNOW HOW OUR KIND OF MADNESS WORKS: ABHIJIT AVASTHI
The Sideways Consulting founder shares reflections from the company’s rather unconventional, path-breaking five-year journey
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