E - PAPER
CURRENT ISSUE
LAST ISSUE
Just InStory
Creative Zone
LATEST AD CAMPAIGNS
Publised : 16 hours ago
Backbeat
NEVER LOSE SIGHT OF WHAT YOU ARE PASSIONATE ABOUT
Publised : 16 hours ago
Talking Point
CLUBHOUSE – MORE CHALLENGES THAN OPPORTUNITIES?
Publised : 16 hours ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 1 week ago
Backbeat
MY TRYST WITH THE ‘SPOKEN WORD’
Publised : 1 week ago
Talking Point
THE BEST PASSION PURSUITS ARE THE ONES THAT TEACH YOU NO LESSONS
Publised : 1 week ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 2 weeks ago
Backbeat
HOW WATER SHAPED ME
Publised : 2 weeks ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 3 weeks ago
Backbeat
A LOOK AT INDIA’S MEME CULTURE
Publised : 3 weeks ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 4 weeks ago
Backbeat
WHAT IS THE TRUE PURPOSE OF ART?
Publised : 4 weeks ago
Talking Point
THIS *MAY* BE THE BEST YEAR EVER FOR CINEMA
Publised : 4 weeks ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 1 month ago
Talking Point
INFLUENCER MARKETING IS 100% EFFECTIVE IF YOUR BRAND FITS IN THEIR WORLD
Publised : 1 month ago
Backbeat
LIFE LESSONS FROM MY WALKING TOURS IN LONDON
Publised : 1 month ago
Interview
OTT WILL NOT GROW AT THE COST OF TV: ANURAG KUMAR, TATA SKY
Publised : 1 month ago
Interview
DELIVERING UNIQUELY INDIAN EXPERIENCES TO THE WORLD
Publised : 1 month ago
Talking Point
HOW YOU CAN ADD VELOCITY TO YOUR CAMPAIGNS
Publised : 1 month ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 1 month ago
Backbeat
A WRITER IS BORN
Publised : 1 month ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 1 month ago
Backbeat
HOW TO GET OUT OF THE CREATIVITY RUT
Publised : 1 month ago
Interview
NOW STREAMING: BOOKMYSHOW
Publised : 1 month ago
Interview
‘OUR POST IPL RESEARCH SHOWS THAT GAMEZY ADS HAD MORE THAN 70% UNAIDED RECALL’
Publised : 1 month ago
Talking Point
TV AND OTT WILL CONTINUE TO COEXIST FOR A CONSIDERABLE AMOUNT OF TIME: KRANTI GADA
Publised : 1 month ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 1 month ago
Backbeat
TRAVEL, GOLF AND CONVERSATIONS KEEP MY SPIRITS UP
Publised : 1 month ago
Talking Point
THERE’S A NEW YOUNG MOMMY IN TOWN
Publised : 1 month ago
Interview
‘THE STRONG SPORTING CALENDAR IN 2021 IS A BIG DRAW FOR FAMILIES TO WATCH STAR SPORTS’
Publised : 1 month ago
Spotlight
IPL HAS DEMONSTRATED ITS EXCELLENCE AS A MARKETING PLATFORM: SAM BALSARA
Publised : 1 month ago
More From Impact
Advertising is still considered a big company’s game: Uday Shankar
Publised : 2 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 2 months ago
Backbeat
THE GREY-BROWN-BLACK ABYSS
Publised : 2 months ago
Talking Point
HOW TATA STARBUCKS IS BREWING ITS WAY INTO CONSUMERS’ HEARTS
Publised : 2 months ago
Interview
‘WITH THE IPL AD CAMPAIGN, LENSKART REGAINED ITS PRE-COVID REVENUE-GROWTH’
Publised : 2 months ago
Talking Point
BHARAT WILL CONTINUE TO DRIVE THE GROWTH OF INDIAN ECONOMY
Publised : 2 months ago
Interview
‘IPL IS THE APPROPRIATE PLATFORM TO BUILD BRAND SALIENCY AND EQUITY’
Publised : 2 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 2 months ago
Backbeat
OF MAGICAL EXPERIENCES THAT COME FROM TRAVEL
Publised : 2 months ago
Talking Point
ALT BALAJI: RAISING THE FLAG OF WOMEN’S EMPOWERMENT
Publised : 2 months ago
Interview
DRIVING AN ATTITUDINAL TRANSFORMATION TOWARDS GOLD LOANS
Publised : 2 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 2 months ago
Backbeat
AN ENTREPRENEUR IN A PANDEMIC LOCKDOWN
Publised : 2 months ago
Interview
TECHNOLOGY WILL SHAPE THE PRESENT AND FUTURE OF LIVE ENTERTAINMENT: SWAROOP BANERJEE
Publised : 2 months ago
Interview
THE AGE OF ACCELERATION FOR THE MODERN ADVERTISING AGENCY
Publised : 2 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 2 months ago
Backbeat
LEAVING THINGS BETTER THAN YOU FOUND THEM
Publised : 2 months ago
Talking Point
HOW TATA MOTORS IS REVVING UP FOR 2021
Publised : 3 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 3 months ago
Backbeat
VIEWING THE WORLD THROUGH A DIFFERENT LENS
Publised : 3 months ago
Backbeat
WHAT I LEARNED FROM AGENTS OF CHANGE IN GOVERNMENT
Publised : 3 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 3 months ago
More From Impact
THE BIG PITCH
Publised : 3 months ago
Backbeat
DRUM BIRIYANI
Publised : 3 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 3 months ago
More From Impact
A YEAR THAT TOOK EVERYONE FOR A RIDE
Publised : 3 months ago
Interview
REVITALIZING BROKERAGE IN INDIA
Publised : 3 months ago
Interview
MAKING AN OUTDOOR SPLASH WITH KOTAK
Publised : 3 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 3 months ago
Backbeat
TRAVELLING DURING COVID-19
Publised : 3 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 4 months ago
Backbeat
IT’S THE MOST WONDERFUL TIME OF THE YEAR
Publised : 4 months ago
Backbeat
MY JOURNEY AS AN OUTSIDER
Publised : 4 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 4 months ago
Talking Point
THE NEW ORIGINAL INDIAN FLAVOURS FROM DISCOVERY+
Publised : 4 months ago
Interview
‘SUPER SINGER HAS STRENGTHENED RADIO CITY’S CONNECT WITH LISTENERS ACROSS 39 CITIES’
Publised : 4 months ago
Backbeat
REFLECTIONS FROM MY TRAVEL EXPERIENCES
Publised : 4 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 4 months ago
Spotlight
HOW STAR & DISNEY INDIA IS PUTTING A ‘SIRIUS’ FOCUS ON ROI
Publised : 4 months ago
Talking Point
‘SOCIETY TEA IS STRIVING TO BE A NATIONAL BRAND’
Publised : 4 months ago
Interview
AROSCOP: EMBRACING A ‘COOKIE-LESS’ REALITY
Publised : 4 months ago
Spotlight
THE INDIA-AUS SERIES WILL BE A WIN-WIN FOR ALL STAKEHOLDERS: RAJESH KAUL
Publised : 4 months ago
Talking Point
‘STAND UP IS PERFECTLY ALIGNED WITH THE L’OREAL PARIS BRAND PURPOSE’
Publised : 4 months ago
Talking Point
HOW THE FESTIVE SEASON REKINDLED RECOVERY FOR OOH
Publised : 4 months ago
Backbeat
PERSEVERANCE IS THE KEY TO SUCCESS!
Publised : 4 months ago
Interview
MOTHER DAIRY: SERVING CONSUMER CONNECTIONS LADEN WITH NOSTALGIA
Publised : 4 months ago
Interview
DIGITAL AGENCIES WERE QUICK TO ADAPT TO NEW CLIENT DEMANDS THIS YEAR: SHRADHA AGARWAL
Publised : 4 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 4 months ago
Backbeat
WHAT A PAIR OF SHOES CAN TELL YOU ABOUT AN EMPLOYEE
Publised : 4 months ago
Creative Zone
BRANDS BRING DIWALI CHEER IN A DREARY YEAR
Publised : 5 months ago
Backbeat
BUSTING SOME VLOGGING MYTHS
Publised : 5 months ago
Talking Point
POGO MARKS CHILDREN’S DAY WITH NEW BOLLYWOOD-INSPIRED SHOW
Publised : 5 months ago
Interview
‘VIVO HAS ROOTS IN CHINA BUT IS A GLOBAL BRAND’
Publised : 5 months ago
More From Impact
MOGAÉ ANNOUNCES ITS JOINT VENTURE WITH CONVERSATIONAL AI AGENCY, VERSA
Publised : 5 months ago
Backbeat
GUITAR GIANTS AND THEIR TONES
Publised : 5 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 5 months ago
Backbeat
FIVE THINGS THAT HELPED ME WITH REMOTE WORKING
Publised : 5 months ago
Talking Point
THE BODY SHOP: TALKING BEAUTY WITH A PURPOSE
Publised : 5 months ago
Interview
THE SUGAR COSMETICS JOURNEY: FROM DIGITAL TO OMNICHANNEL
Publised : 5 months ago
Spotlight
DURGA PUJA FESTIVITIES WITH A TATA TEA GOLD CUPPA
Publised : 5 months ago
Talking Point
WHY SIMBA CRAFT BEER IS SET TO FLY HIGH THIS FESTIVE SEASON
Publised : 5 months ago
Interview
‘ENRICH SALONS AIM TO BE COMPLETELY SUSTAINABLE BY DECEMBER 2021’
Publised : 5 months ago
Backbeat
EVOLVING MINDSETS AND THE WORLD OF AUDIO
Publised : 5 months ago
Talking Point
FREEDOM OF SPEECH VERSUS TYRANNY OF ANONYMOUS ABUSE
Publised : 6 months ago
Backbeat
MAKING THE ELDERLY TECH SAVVY
Publised : 6 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 6 months ago
Interview
WHY DID BHARATPE SIGN UP 11 BRAND AMBASSADORS FOR ITS NEW CAMPAIGN?
Publised : 6 months ago
Talking Point
AMAZON: CASHING IN ON FESTIVE FERVOUR
Publised : 6 months ago
Interview
‘SHORTSTV HAS SEEN A 35% GROWTH IN SUBSCRIPTION IN THE PAST FOUR MONTHS’
Publised : 6 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 6 months ago
Backbeat
THE CHOICE CONUNDRUM
Publised : 6 months ago
Interview
HOW MEESHO INSTITUTIONALISED WHATSAPP BOUTIQUES
Publised : 6 months ago
Backbeat
CAN YOU CONQUER INTERNET ADDICTION?
Publised : 6 months ago
Talking Point
THE ME ERA: WHEN THE CONSUMER BECOMES THE BRAND
Publised : 6 months ago
Interview
THERE IS A STRONG IMPERATIVE FOR INNOVATION IN DIGITAL: AMITT SHARMA, VDO. AI
Publised : 6 months ago
Backbeat
IGNORING THE NEW NORMAL
Publised : 6 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 6 months ago
Backbeat
PODCASTS: A LEARNING HACK
Publised : 7 months ago
Interview
THE REACH THAT IPL OFFERS IS UNPARALLELED: ATIT MEHTA, BYJU’S
Publised : 7 months ago
Talking Point
‘BOBBLE AI HAS SEEN A MAJOR BOOST IN THE PAST 3 MONTHS’
Publised : 7 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 7 months ago
Talking Point
GOOD CONTENT IS THE ULTIMATE WINNER: ROHIT JAIN, LIONSGATE
Publised : 7 months ago
Backbeat
LOCKDOWN MUSINGS FROM A MOTHER AND ENTREPRENEUR
Publised : 7 months ago
Interview
WHAT MADE ALCHEMIST GROW EVEN DURING THE LOCKDOWN
Publised : 7 months ago
Interview
‘WE WANT ZEE5 TO BE A ONE-STOP SHOP FOR VIDEO ENTERTAINMENT’
Publised : 7 months ago
Talking Point
CREATING CONTENT FOR THE FUTURE
Publised : 7 months ago
Talking Point
CELEBYTE: ADDING NEW DIMENSIONS TO CELEB-BRAND COLLABORATIONS
Publised : 7 months ago
Backbeat
LET’S TALK ABOUT MEN AND PERIODS
Publised : 7 months ago
Interview
HOW TANISHQ WEAVES HUMANITY INTO ITS FESTIVE SEASON MESSAGING
Publised : 7 months ago
Talking Point
FLIPKART INTRODUCES BRAND PULSE, A TOOL FOR BRANDS
Publised : 7 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 7 months ago
Interview
THE COVID CRISIS HAS SENT COMMUNICATORS BACK TO THE DRAWING BOARD: PARESH CHAUDHRY
Publised : 7 months ago
Interview
TIME TO FOCUS ON MUTUAL LONG-TERM VALUE CREATION: SONIA HURIA
Publised : 7 months ago
Backbeat
FIVE THINGS I’VE LEARNT IN FIVE YEARS OF INFLUENCER MARKETING
Publised : 7 months ago
Interview
TRAVEL SECTOR WILL PICK UP BETWEEN OCTOBER AND DECEMBER: SHWETA SINGHAL, YATRA.COM
Publised : 7 months ago
Backbeat
SMART WORK IS A MYTH; HARD WORK PAYS OFF
Publised : 7 months ago
Interview
MITRON TV: REIMAGINING DIGITAL ENTERTAINMENT FOR THE INDIAN CONSUMER
Publised : 7 months ago
Talking Point
‘OUR KEY OBJECTIVE IS TO CREATE AWARENESS ABOUT GAMES24X7 AND RUMMYCIRCLE’
Publised : 7 months ago
Talking Point
‘ZEE CAFÉ HAS PLAYED A PIVOTAL ROLE IN SHAPING THE ENGLISH ENTERTAINMENT GENRE’
Publised : 7 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 7 months ago
Backbeat
AN ODE TO INDIE DOGS
Publised : 8 months ago
More From Impact
A SUCCESSFUL COMPANY DOESN’T HAVE TO FIT IN A TRADITIONAL BOX
Publised : 8 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 8 months ago
Backbeat
A FEW OF MY FAVOURITE TRAVEL TALES
Publised : 8 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 8 months ago
Talking Point
THE VERDICT ON DIGITAL ENTERTAINMENT IS UNINTERRUPTED GROWTH: BISWAPRIYA BHATTACHARJEE
Publised : 8 months ago
Talking Point
WE ALWAYS KNEW WE WERE SOLVING A DEEP-SEATED PROBLEM: KARTIK JOHARI
Publised : 8 months ago
More From Impact
FIVE E-COMMERCE STRATEGIES TO GROW YOUR BUSINESS
Publised : 8 months ago
Backbeat
HEALTH & WELLNESS TIPS FOR THE WFH ROUTINE
Publised : 8 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 8 months ago
More From Impact
ISOBAR LAUNCHES EXPERIENCE-LED PRACTICE 'ISOBAR CONSULTING’
Publised : 8 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 8 months ago
More From Impact
DRIVING TOWARDS A BETTER TOMORROW
Publised : 8 months ago
Backbeat
THE ROLE CINEMA HAS PLAYED IN MY PROFESSIONAL JOURNEY
Publised : 8 months ago
More From Impact
RAJ NAYAK IS ON BOARD OF ADVISORS, VISTAS MEDIA CAPITAL
Publised : 8 months ago
More From Impact
‘WE WILL CONTINUE TO SEEK WAYS TO HELP THE COMMUNITY IN THIS DIFFICULT PHASE’
Publised : 8 months ago
More From Impact
‘THE CURRENT PANDEMIC IS LIKELY TO BOOST GROWTH FOR HEALTH INSURANCE’
Publised : 8 months ago
More From Impact
‘QUALITY CONTENT HAS BEEN A HUGE BREATHER FOR PEOPLE IN THESE TIMES’
Publised : 9 months ago
More From Impact
‘STAYING SENSITIVE TO CONSUMER SENTIMENT IS ESSENTIAL AT THIS TIME’
Publised : 9 months ago
More From Impact
GREY SINGAPORE SIMPLIFIES HYGIENE FOR KIDS WITH NEW GAMIFIED TUTORIAL
Publised : 9 months ago
Backbeat
THE REALLY AMAZING EXPERIENCE OF A 45-DAY ROADTRIP
Publised : 9 months ago
More From Impact
WFH 5.0: INSTITUTIONALISING THE NEW NORMAL
Publised : 9 months ago
More From Impact
WHY SHOULDN’T WOMEN HAVE IT ALL?
Publised : 9 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 9 months ago
Interview
‘DISCOVERY PLUS WILL SOON BE PRESENT ON MORE PLATFORMS’
Publised : 9 months ago
More From Impact
LOCKDOWN LEARNINGS: HOW I OVERCAME MY LUDDITE MINDSET
Publised : 9 months ago
More From Impact
TOWARDS A SAFER AND MORE EMPATHETIC SOCIAL MEDIA EXPERIENCE
Publised : 9 months ago
Backbeat
HOW TO MAINTAIN DISCIPLINE IN THESE TUMULTUOUS TIMES
Publised : 9 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 9 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 9 months ago
Backbeat
SOME WFH COMBAT TRICKS TO DEAL WITH NEW NORMAL
Publised : 9 months ago
Spotlight
BRANDS EXPECT 20% TO 30% DROP IN CELEB ENDORSEMENT FEES, SAYS IIHB SURVEY
Publised : 9 months ago
More From Impact
IMPACT SET TO UNVEIL TOP 30 UNDER 30 LIST FOR 2020 ON JULY 3
Publised : 9 months ago
More From Impact
STEERING FORWARD THE TATA MOTORS SAFETY AGENDA
Publised : 9 months ago
More From Impact
THE FIVE IMPORTANT LESSONS I LEARNT FROM THE LOCKDOWN
Publised : 9 months ago
Backbeat
WOMAN. YOU ARE NOT A SUPERWOMAN.
Publised : 9 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 9 months ago
Talking Point
RAJ NAYAK’S HOUSE OF CHEER ANNOUNCES LAUNCH OF HAPPYNESS.ME
Publised : 9 months ago
Backbeat
WHY THE PAST FEW MONTHS HAVE BEEN A BLESSING IN DISGUISE
Publised : 9 months ago
More From Impact
THE EMERGENCE OF ESSENTIAL CONSUMERISM IN THE TIMES OF COVID-19
Publised : 9 months ago
More From Impact
ASKING THE QUESTION ‘WHY’ HAS NEVER BEEN MORE IMPORTANT
Publised : 9 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 9 months ago
More From Impact
AN OPPORTUNE LEVEL PLAYING FIELD FOR CONSUMER BRANDS
Publised : 9 months ago
Talking Point
TOI CAMPAIGN URGES READERS TO RECLAIM AUTHENTICITY OF NEWS
Publised : 9 months ago
Spotlight
MARKETERS NEED TO SEGMENT APP USERS, SAYS SHUBHAM JHA OF ADJUST
Publised : 9 months ago
More From Impact
WHAT ADVERTISERS IN INDIA CAN LEARN FROM THEIR EUROPEAN COUNTERPARTS
Publised : 10 months ago
More From Impact
WITNESSING THE RISE OF THE INDEPENDENT (MIDDLE) CLASS IN INDIA
Publised : 10 months ago
More From Impact
RADIO HAS ONCE AGAIN PROVEN THAT IT WILL BE THERE FOR ITS AUDIENCE
Publised : 10 months ago
Talking Point
EFFIE INDEX 2020: THE WOMB IS MOST EFFECTIVE INDEPENDENT AGENCY IN APAC
Publised : 10 months ago
Talking Point
EFFIE INDEX 2020: OGILVY INDIA IS NO.2 MOST EFFECTIVE AD AGENCY IN THE WORLD
Publised : 10 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 10 months ago
Backbeat
LEARNING, EXERCISING AND COOKING IN LOCKDOWN TIMES
Publised : 10 months ago
More From Impact
MY WFH STORY: WHY THE LOCKDOWN WAS AN ANSWER TO MY PRAYERS
Publised : 10 months ago
More From Impact
TWITTER SET TO INTRODUCE FLEETS, POSTS THAT WILL DISAPPEAR IN 24 HOURS
Publised : 10 months ago
More From Impact
IT’S TIME TO BOLDLY GO WHERE FEW BUSINESSES HAVE GONE BEFORE
Publised : 10 months ago
Interview
OUR JOB IS TO HELP BRANDS TELL THEIR STORY: SUNITA RAJAN, CNN
Publised : 10 months ago
Talking Point
PIYUSH PANDEY LENDS HIS VOICE FOR FEVICOL’S ‘UNLOCK1’ CAMPAIGN
Publised : 10 months ago
Talking Point
'ENGAGEMENT ON VERTICAL VIDEO ADS UP BY 51% IN THE LAST ONE YEAR'
Publised : 10 months ago
More From Impact
TV & OTT: THE NEW NORMAL OF CONTENT CONSUMPTION
Publised : 10 months ago
More From Impact
WILL THE WORLD EVER BE THE SAME AGAIN?
Publised : 10 months ago
Backbeat
MY DIARY OF LOCKDOWN LEARNINGS
Publised : 10 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 10 months ago
More From Impact
WE ASSESS CELEBRITY ASSOCIATIONS WITH A PURPOSE-DRIVEN APPROACH: SUNIL KATARIA
Publised : 10 months ago
More From Impact
BRANDS CAN WIN CONSUMERS’ HEARTS WHEN THEY TAKE THE HIGHER GROUND
Publised : 10 months ago
More From Impact
THE ROLE OF PUBLIC RELATIONS IN A PANDEMIC
Publised : 10 months ago
Talking Point
FACEBOOK-BCG REPORT POINTS OUT ACTIONABLE GUIDANCE FOR BRANDS
Publised : 10 months ago
Backbeat
HOW TO BREAK THE CREATIVE BLOCK DURING LOCKDOWN
Publised : 10 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 10 months ago
Interview
‘Indian companies are at par with any global company in adopting MarTech’
Publised : 10 months ago
More From Impact
CREATING BUSINESS SOLUTIONS FOR BRANDS IN CHALLENGING TIMES
Publised : 10 months ago
Backbeat
LESSONS FROM CRICKET IN THE TIMES OF CORONA
Publised : 10 months ago
More From Impact
OF BRAND SAFETY AND DIGITAL WALLED GARDENS OF TODAY
Publised : 10 months ago
Talking Point
FAYE D’SOUZA SAYS HER NEW ONLINE PLATFORM IS LAUNCHING SOON
Publised : 10 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 10 months ago
Spotlight
‘Demand for personal vehicles is expected to go up post the pandemic’
Publised : 10 months ago
More From Impact
NOTHING CAN DAMPEN THE SPIRIT OF THE AD INDUSTRY
Publised : 10 months ago
More From Impact
TOTE OF LITTLE LUXURIES: COPING NARRATIVE WITH ‘SOMETHING FOR THE SOUL’
Publised : 10 months ago
More From Impact
THRIVING IN AN EXTRAORDINARY CRISIS
Publised : 10 months ago
More From Impact
CREATING REAL BUSINESS SOLUTIONS FOR BRANDS IN THE COVID-19 ERA
Publised : 11 months ago
More From Impact
UK’S CAPLES BEATS COVID BLUES, HOSTS AWARD SHOW ON ZOOM WEBINAR, LIVE ON YOUTUBE
Publised : 11 months ago
More From Impact
HOW THE IMPACT OF COVID-19 IS CHANGING MARKETING STRATEGIES
Publised : 11 months ago
More From Impact
NOTHING CAN DAMPEN THE SPIRIT OF THE AD INDUSTRY
Publised : 11 months ago
More From Impact
LEADING DURING COVID-19: LESSONS FOR MYSELF
Publised : 11 months ago
More From Impact
‘OVER 40% OF WOMEN USERS ON BUMBLE USE MORE THAN ONE MODE’
Publised : 11 months ago
More From Impact
ORANGE, GREEN ZONES CAN HELP ECONOMY RECOVER, SAYS LAQSHYA REPORT
Publised : 11 months ago
More From Impact
THE WORLD NEEDS SUPERHEROES
Publised : 11 months ago
More From Impact
5 GIFTS THAT COVID-19 GAVE US, WHICH WILL STAY WITH US FOREVER!
Publised : 11 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 11 months ago
Interview
‘THE FOCUS ON DIGITAL WILL GO UP MULTIPLE TIMES FOR MUTHOOT PAPPACHAN GROUP’
Publised : 11 months ago
More From Impact
SHAH RUKH KHAN HOSTS TALK SHOW FOR STUDENTS IN NEW BYJU’S CAMPAIGNS
Publised : 11 months ago
More From Impact
NEW BROOKE BOND RED LABEL CAMPAIGN SHOWCASES NEED FOR COMPASSION
Publised : 11 months ago
More From Impact
Must strike balance between traditional & digital media: Lenovo CMO
Publised : 11 months ago
More From Impact
DISRUPTION, DESPAIR, HOPE AND A NEW SOCIETAL ORDER
Publised : 11 months ago
More From Impact
TWITTER: KEEPING THE HUMAN CONNECTION ALIVE
Publised : 11 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 11 months ago
Backbeat
HOW I KINDLED MY LOVE FOR WRITING
Publised : 11 months ago
More From Impact
SOCHEERS ROLLS OUT QUIRKY GIFS TO EXPRESS ‘AGENCY LIFE’
Publised : 11 months ago
More From Impact
PURCHASE INTENT FOR ESSENTIALS SCORES OVER ELECTRONICS AND GADGETS: CRITEO
Publised : 11 months ago
More From Impact
VODAFONE IDEA LAUNCHES AI POWERED CUSTOMER SERVICE ON WHATSAPP
Publised : 11 months ago
More From Impact
ASSOCIATION OF INDIAN MAGAZINES SEEKS BAILOUT PACKAGE FROM THE GOVT
Publised : 11 months ago
More From Impact
A TRIBUTE TO IRRFAN KHAN THROUGH HIS ADS
Publised : 11 months ago
Spotlight
Of #MaaKeHaathKaKhaana and a generous Amul MD
Publised : 11 months ago
Spotlight
MOOD OF THE NATION IS REFLECTED IN OUR ADS: PARAG DESAI
Publised : 11 months ago
Backbeat
EATING THE RIGHT WAY FOR BETTER IMMUNITY
Publised : 11 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 11 months ago
Interview
‘THE ONLY VIABLE OPTION FOR CONTENT CREATION TODAY IS INFLUENCERS’
Publised : 11 months ago
More From Impact
HT, Dentsu Impact create #HTSalutes for India's bravehearts
Publised : 11 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 11 months ago
Backbeat
FROM ENGINEER TO DIGITAL AGENCY LEADER
Publised : 11 months ago
More From Impact
79% OF MICRO AND SMALL BUSINESSES HIT BY COVID-19: KANTAR REPORT
Publised : 11 months ago
More From Impact
Combating a communicable virus: How publishing houses must combat fake news
Publised : 11 months ago
More From Impact
IN COVID-19 INDIA, 64% PROFESSIONALS MAKE UPSKILLING TOP PRIORITY: LINKEDIN REPORT
Publised : 11 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 1 year ago
Backbeat
STAYING HOPEFUL IN TIMES OF UNCERTAINTY
Publised : 1 year ago
More From Impact
#WEDDINGFROMHOME DURING LOCKDOWN, COURTESY SHAADI.COM & LEO BURNETT
Publised : 1 year ago
More From Impact
FLIPKART UNVEILS CAMPAIGN FOR ITS NEW REALITY SHOW - ‘ENTERTAINER NO.1’
Publised : 1 year ago
More From Impact
‘StayIN aLIVE’ aims to help performing artistes stay afloat, says Roshan Abbas
Publised : 1 year ago
More From Impact
Content Marketing will play a pivotal role IN the Post COVID-19 World
Publised : 1 year ago
Backbeat
IN A LOCKDOWN STATE OF MIND
Publised : 1 year ago
More From Impact
OOH: POST LOCKDOWN EXPECTATIONS RUN HIGH
Publised : 1 year ago
More From Impact
EXPERIENTIAL: EXPECTING THE BEST AND PLANNING FOR THE WORST
Publised : 1 year ago
More From Impact
LOVE IS IN THE AIR TOO, ALONG WITH THE VIRUS
Publised : 1 year ago
More From Impact
RADIO: HURT BUT VALIANTLY FIGHTING THE PANDEMIC
Publised : 1 year ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 1 year ago
Backbeat
MY GUIDE TO BEATING THE CORONA APOCALYPSE
Publised : 1 year ago
More From Impact
DARK CLOUDS LOOMING OVER THE ADVERTISING INDUSTRY: ASHISH BHASIN
Publised : 1 year ago
More From Impact
VENTES AVENUES NAMED EXCLUSIVE INDIA SALES PARTNER FOR VIDMATE
Publised : 1 year ago
More From Impact
PR: CRISIS COMMUNICATIONS TAKE CENTRE STAGE
Publised : 1 year ago
More From Impact
Our spends are minimal across all mediums right now: Vivo
Publised : 1 year ago
More From Impact
CREATIVE AGENCIES: PITCHES, FELLOWSHIP AND ADVERTISING IN THE TIMES OF COVID-19
Publised : 1 year ago
More From Impact
DIGITAL: THE LESSER BRUNT OF AD SPEND CUTS
Publised : 1 year ago
More From Impact
OTT PLATFORMS: ALL OUT TO WOO THE AUDIENCE
Publised : 1 year ago
More From Impact
PR WILL DO BETTER THAN MOST OTHER MARCOM DISCIPLINES: MADAN BAHAL, ADFACTORS PR
Publised : 1 year ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 1 year ago
Backbeat
CHALLENGING CLICHÉS IN APPEARANCE
Publised : 1 year ago
More From Impact
Remote work and working from home are totally different: Gautam Reghunath
Publised : 1 year ago
More From Impact
ADVERTISING WITH A CAUSE: WHAT BRANDS ARE DOING TO ADDRESS THE CORONA CRISIS
Publised : 1 year ago
More From Impact
YOUR NEWSPAPER IS SAFE, ASSURES BCCL’S RAJ JAIN AMIDST THE COVID-19 CRISIS
Publised : 1 year ago
More From Impact
The other side of the Lockdown
Publised : 1 year ago
More From Impact
MX PLAYER LAUNCHES DATA SAVER MODE TO LESSEN BROADBAND STRAIN IN INDIA
Publised : 1 year ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 1 year ago
More From Impact
EVERY HOUSEHOLD WATCHED 5 HOURS, 11 MINUTES OF TV EVERY DAY IN 2019: BARC REPORT
Publised : 1 year ago
More From Impact
WAVEMAKER INTRODUCES NEW LOGO AND BRAND DESIGN IN THE SPIRIT OF ‘POSITIVE PROVOCATION’
Publised : 1 year ago
More From Impact
Indian Sports Sponsorship crossed Rs 9000 crore in 2019: ESP Properties Report
Publised : 1 year ago
More From Impact
I love the ambition in India, says Mark Read of WPP
Publised : 1 year ago
More From Impact
GOAFEST 2020 ANNOUNCES JURORS FOR ‘THE RED ABBY’
Publised : 1 year ago
More From Impact
SPICEJET GETS LEO BURNETT ON BOARD AS CREATIVE AGENCY
Publised : 1 year ago
More From Impact
WHAT TO EXPECT FROM DIGITAL MARKETING IN 2020
Publised : 1 year ago
More From Impact
Zenith wins media mandate for HONOR Smartphones
Publised : 1 year ago
More From Impact
Sonal Dabral bids Ogilvy farewell
Publised : 1 year ago
More From Impact
Star India to launch Star Gold 2 on February 1
Publised : 1 year ago
More From Impact
Wavemaker appoints Ajay Gupte as CEO, Wavemaker South Asia
Publised : 1 year ago
More From Impact
iProspect India to handle search engine optimization for ZEE5 Global
Publised : 1 year ago
More From Impact
UNITING THE GUJARATI CREATIVE AND COMMERCIAL TALENT: SHEMAROO ENTERTAINMENT
Publised : 1 year ago
More From Impact
GENESIS BCW AND SIX DEGREES BCW INTEGRATE TO FORM ‘BCW INDIA GROUP’
Publised : 1 year ago
More From Impact
‘WE WANT TO BE AMONG THE TOP TWO IN THE SEGMENT’ – VIVEK SRIVATSA, TATA MOTORS
Publised : 1 year ago
More From Impact
Shift towards non-FCT offerings says Ashit Kukian of Radio City
Publised : 1 year ago
More From Impact
Technology continues to be the driving force, says Sameer Tobaccowala of Shobiz
Publised : 1 year ago
More From Impact
2020 will see an explosion of content across formats, says Navin Khemka of MediaCom
Publised : 1 year ago
More From Impact
Creativity and authenticity will be key, says Deepshikha Dharmaraj of Genesis BCW
Publised : 1 year ago
More From Impact
Pricing strategies essential to survive slowdown, says Rachana Lokhande of Kinetic India
Publised : 1 year ago
More From Impact
Consolidated deals likely for digital and linear TV says Punit Misra of ZEEL
Publised : 1 year ago
More From Impact
Rediffusion elevates Kalyani Srivastava to EVP and Mumbai Head
Publised : 1 year ago
More From Impact
Ketan Desai named Group COO, GREY group India
Publised : 1 year ago
More From Impact
DATA+DIGITAL+CONTENT: Sandeep Sharma of RK Swamy Media Group
Publised : 1 year ago
More From Impact
Regional content and analytics to drive sector, says Nina Elavia Jaipuria of Viacom18
Publised : 1 year ago
More From Impact
iProspect India wins global mandate of VFS Global
Publised : 1 year ago
More From Impact
2020 would be a year of Integration and Personalization: Alok Jalan of Laqshya Media Group
Publised : 1 year ago
More From Impact
Roshan Abbas of Geometry Encompass says, “Frictionless commerce will be the winner”
Publised : 1 year ago
More From Impact
Nikhil Dey of Weber Shandwick says, “CEOs will need to be agents of change in 2020”
Publised : 1 year ago(2).jpg)
More From Impact
Regulations to settle in ad categories, says MK Anand of Times Network
Publised : 1 year ago
More From Impact
Madison Media wins Media AOR for Cipla Health Ltd
Publised : 1 year ago
More From Impact
“TV UPHEAVALS WILL CONTINUE WITH A NEW NTO,” says Vikram Sakhuja of Madison Media & OOH
Publised : 1 year ago
More From Impact
LEAD GENERATION WILL BE KEY, says ABE THOMAS, CEO, BIG FM
Publised : 1 year ago
More From Impact
Mark McDonald of Digitas India spells out trends for 2020
Publised : 1 year ago
More From Impact
Shemaroo Entertainment launches Marathi movie channel-Shemaroo MarathiBana
Publised : 1 year ago
More From Impact
Sonali Khanna appointed head of Lowe Lintas, South
Publised : 1 year ago
More From Impact
Gautam Reghunath to lead Dentsu Webchutney as its new CEO
Publised : 1 year ago
More From Impact
Discovery expands Vijay Rajput’s portfolio; to be the Head of DSport channel
Publised : 1 year ago
More From Impact
Effie India Awards 2020: The Advertising Club to celebrate effective campaign stories
Publised : 1 year ago
More From Impact
Wunderman Thompson SA wins creative mandate of AirAsia India
Publised : 1 year ago
More From Impact
Ranadeep Dasgupta joins Publicis India as ECD, North
Publised : 1 year ago
More From Impact
Rekha Rao to lead Zeno India
Publised : 1 year ago
More From Impact
DAN elevates Sidharth Rao to Chairman, Happy mcgarrybowen and Chairman, Dentsu Webchutney
Publised : 1 year ago
More From Impact
Starcom bags Rs 100 crore upGrad account
Publised : 1 year ago
More From Impact
Sportstar Aces Awards to celebrate stars, future stars and silent partners of sports
Publised : 1 year ago
Talking Point
‘MOTHER’S RECIPE’S STRATEGIES ARE CURRENTLY FOCUSSED AROUND DIGITAL MARKETING’
Publised : 1 year ago
More From Impact
Star Sports’ campaigns of 2019 focused on innovation and creativity
Publised : 1 year ago
More From Impact
Publicis Media bags Hero MotoCorp Media mandate
Publised : 1 year ago
More From Impact
Performics India wins the digital duties of GoAir
Publised : 1 year ago
More From Impact
Procam International partners with Franklin Templeton for all running events
Publised : 1 year ago
More From Impact
Taco Bell Appoints BBH as its Integrated Agency
Publised : 1 year ago
More From Impact
'Crossroads' to be the theme of 14th Pune Design Festival
Publised : 1 year ago
More From Impact
Havas Group acquires Shobiz
Publised : 1 year ago
More From Impact
Hari Krishnan appointed CEO, Mullen Lintas
Publised : 1 year ago
More From Impact
FMCG SECTOR SHOWING REVIVAL AFTER SIX QUARTERS: LEADERS AT CII FMCG SUMMIT
Publised : 1 year ago
More From Impact
Lowe Lintas wins the creative mandate of Coca Cola’s Rani Float
Publised : 1 year ago
Interview
Zindagi Mobile: The new radio show by Omidyar Network India and BIG FM
Publised : 1 year ago
More From Impact
‘India’s biggest hyper-local campaign for Tata Tea Premium’
Publised : 1 year ago
Talking Point
OTT partnerships and brand integrations are new line of business: Sameer Saxena, CCO, TVF
Publised : 1 year ago
More From Impact
Priyanka Rishi is named General Manager and EVP, BBDO Mumbai
Publised : 1 year ago
Spotlight
ZOMATO AND SCOOPWHOOP PARTNER FOR EXTREME FOOD SHOW ‘EAT LIKE A GIRL’
Publised : 1 year ago
More From Impact
OMD retains media duties of Beiersdorf
Publised : 1 year ago
Spotlight
GroupM's Motion Content Group awards best short films and webseries
Publised : 1 year ago
Interview
Massification is the way forward, says Neville Bastawalla of SPNI
Publised : 1 year ago
Talking Point
#MakeupThatKares campaign aims to spread beauty: Katrina Kaif
Publised : 1 year ago
Spotlight
Hotstar unveils India Watch Report 2019, offers advertisers solutions for TV and digital
Publised : 1 year ago
Interview
Spotify offers brands ‘Moment Marketing’ to target millennials, GenZ
Publised : 1 year ago
Spotlight
ESSEL GROUP TO SELL UPTO 16.5% STAKE IN ZEEL TO FINANCIAL INVESTORS
Publised : 1 year ago
Spotlight
PARLE AGRO AWARDS RS 200 CRORE MEDIA MANDATE TO MEDIACOM
Publised : 1 year ago
Spotlight
Vikas Mehta, ex Mullen Lintas CEO, to be the new Ogilvy Africa CEO
Publised : 1 year ago
Spotlight
91SPRINGBOARD APPOINTS PITCHFORK PARTNERS AS STRATEGIC COMMUNICATION CONSULTANT
Publised : 1 year ago
Cover Story
TV: TIME WELL SPENT
Publised : 1 year ago
Spotlight
Titan Group invites new ideas, calls for a Digital Media Pitch
Publised : 1 year ago.jpg)
Spotlight
Uday Shankar to deliver AAAI Subhas Ghosal Memorial Lecture on Nov 11
Publised : 1 year ago
Cover Story
OGILVY-VIVO SPAT: THE CLEAR PICTURE
Publised : 1 year ago
Creative Zone
SHOWCASE OF THE LATEST
Publised : 1 year ago
CMO Interview
HOW PANASONIC PULLS THE PREMIUM SWITCH
Publised : 1 year ago
Interview
‘TIKTOK WILL BE BIGGER THAN WHAT PEOPLE CAN IMAGINE’
Publised : 1 year ago
Spotlight
‘WE BROUGHT BHARAT AND INDIA CLOSER THIS FESTIVE SEASON’
Publised : 1 year ago
Interview
WE NEED TO COMPLEMENT OUR STRONG LOCAL MARKET BUSINESSES WITH GLOBAL ONES: TOBY JENNER
Publised : 1 year ago
Spotlight
Product, its DNA, and value proposition hold prime importance for a brand, say experts
Publised : 1 year ago
Talking Point
HINDUSTAN HAS CALLED FOR EQUALITY THROUGH #AATHWAPHERA: RAJAN BHALLA
Publised : 1 year ago
CMO Interview
SERVICING HOME NEEDS OF THE NEW AGE CONSUMER
Publised : 1 year ago
Interview
Happy with an ad-led model: MX Player CEO
Publised : 1 year ago
Spotlight
HERE COME THE NOMINEES FOR IMPACT PERSON OF THE YEAR
Publised : 1 year ago
Interview
WHY FACEBOOK IS BETTING BIG ON STRATEGIC PARTNERSHIPS
Publised : 1 year ago
Interview
‘VERIZON MEANS PREMIUM MEDIA WITH TRUSTED CONTENT’
Publised : 1 year ago
CMO Interview
DEMOCRATISING WARDROBES, MAX FASHION STYLE
Publised : 1 year ago
Cover Story
THE MUST-DOs FOR MEDIA AGENCIES
Publised : 1 year ago
Interview
AT KIA MOTORS, WE WERE ALWAYS CONFIDENT ABOUT THE INDIAN ECONOMY: MANOHAR BHAT
Publised : 1 year ago.jpg)
Interview
‘INDIA CAN CONTRIBUTE 10% MORE TO THE REGION THAN IT CURRENTLY DOES’
Publised : 1 year ago
Creative Zone
SHOWCASE OF THE LATEST AD CAMPAIGNS
Publised : 1 year ago
Talking Point
‘TED TALKS INDIA NAYI BAAT WILL BE IN REGIONAL LANGUAGES TO INCREASE FOOTPRINT’
Publised : 1 year ago
Cover Story
A CUT THAT CHEERS
Publised : 1 year ago
CMO Interview
THE NETMEDS PRESCRIPTION FOR GROWTH
Publised : 1 year ago
Interview
AFTER CINEMA AND TV, DOLBY MOVES TO THE MOBILE
Publised : 1 year ago
Backbeat
HOSTEL LIFE MAKES FOR BROTHERS BY CHOICE
Publised : 1 year ago
Cover Story
‘Sony SAB aims to keep its viewers in a happy frame of mind’
Publised : 1 year ago
Cover Story
‘We are creating a Content AOR, where our lead engagement with a client will be in the content space’
Publised : 1 year ago
Cover Story
WHEN I GIVE POLITICAL GYAN, ITS BECAUSE I’VE BEEN ON THE FIELD
Publised : 1 year ago
Cover Story
I WAS UNCOMFORTABLE ANCHORING NEWSHOUR; ITS LEGACY WAS RHETORIC
Publised : 1 year ago
Cover Story
HARVARD BUSINESS SCHOOL CAN LEARN FROM THIS POLL CAMPAIGN: PIYUSH PANDEY
Publised : 1 year ago
Cover Story
OUR BRIEF WAS TO RUN A LOW KEY, EFFICIENT BUT IMPACTFUL CAMPAIGN: SAM BALSARA
Publised : 1 year ago
Cover Story
‘The battle of the future will be on smart pricing and curated multi-media content’
Publised : 1 year agoTOP STORY VIEW MORE
RE-CREATING THE THEATRE EXPERIENCE WITH NINE RASA
Actor Shreyas Talpade talks about his new OTT platform Nine Rasa, which aims to bring the magic of theatre to viewers on digital screens
16 hours ago
16 hours ago
NEWS LETTER
Subscribe for our news letter
E - PAPER
-
CURRENT
LAST WEEK
Subscribe To Impact Online
IMPACT SPECIAL ISSUES
Your Best Coffee Ever
14th-ANNIVERSARY-SPECIAL
13th-ANNIVERSARY-SPECIAL
TOP 50 MOST INFLUENTIAL WOMEN
TOP 30 UNDER 30
VIDEO GALLERY VIEW MORE
