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TECHNOLOGY WILL SHAPE THE PRESENT AND FUTURE OF LIVE ENTERTAINMENT: SWAROOP BANERJEE
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WHAT A PAIR OF SHOES CAN TELL YOU ABOUT AN EMPLOYEE
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BUSTING SOME VLOGGING MYTHS
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POGO MARKS CHILDREN’S DAY WITH NEW BOLLYWOOD-INSPIRED SHOW
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‘VIVO HAS ROOTS IN CHINA BUT IS A GLOBAL BRAND’
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MOGAÉ ANNOUNCES ITS JOINT VENTURE WITH CONVERSATIONAL AI AGENCY, VERSA
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GUITAR GIANTS AND THEIR TONES
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‘ENRICH SALONS AIM TO BE COMPLETELY SUSTAINABLE BY DECEMBER 2021’
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Backbeat
EVOLVING MINDSETS AND THE WORLD OF AUDIO
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Talking Point
FREEDOM OF SPEECH VERSUS TYRANNY OF ANONYMOUS ABUSE
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MAKING THE ELDERLY TECH SAVVY
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Interview
WHY DID BHARATPE SIGN UP 11 BRAND AMBASSADORS FOR ITS NEW CAMPAIGN?
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Talking Point
AMAZON: CASHING IN ON FESTIVE FERVOUR
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‘SHORTSTV HAS SEEN A 35% GROWTH IN SUBSCRIPTION IN THE PAST FOUR MONTHS’
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THE CHOICE CONUNDRUM
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IGNORING THE NEW NORMAL
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Creative Zone
LATEST AD CAMPAIGNS
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PODCASTS: A LEARNING HACK
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THE REACH THAT IPL OFFERS IS UNPARALLELED: ATIT MEHTA, BYJU’S
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‘BOBBLE AI HAS SEEN A MAJOR BOOST IN THE PAST 3 MONTHS’
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GOOD CONTENT IS THE ULTIMATE WINNER: ROHIT JAIN, LIONSGATE
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LOCKDOWN MUSINGS FROM A MOTHER AND ENTREPRENEUR
Publised : 4 months ago
Interview
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Publised : 4 months ago
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‘WE WANT ZEE5 TO BE A ONE-STOP SHOP FOR VIDEO ENTERTAINMENT’
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FLIPKART INTRODUCES BRAND PULSE, A TOOL FOR BRANDS
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Interview
THE COVID CRISIS HAS SENT COMMUNICATORS BACK TO THE DRAWING BOARD: PARESH CHAUDHRY
Publised : 4 months ago
Interview
TIME TO FOCUS ON MUTUAL LONG-TERM VALUE CREATION: SONIA HURIA
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FIVE THINGS I’VE LEARNT IN FIVE YEARS OF INFLUENCER MARKETING
Publised : 4 months ago
Interview
TRAVEL SECTOR WILL PICK UP BETWEEN OCTOBER AND DECEMBER: SHWETA SINGHAL, YATRA.COM
Publised : 4 months ago
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SMART WORK IS A MYTH; HARD WORK PAYS OFF
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Interview
MITRON TV: REIMAGINING DIGITAL ENTERTAINMENT FOR THE INDIAN CONSUMER
Publised : 4 months ago
Talking Point
‘OUR KEY OBJECTIVE IS TO CREATE AWARENESS ABOUT GAMES24X7 AND RUMMYCIRCLE’
Publised : 4 months ago
Talking Point
‘ZEE CAFÉ HAS PLAYED A PIVOTAL ROLE IN SHAPING THE ENGLISH ENTERTAINMENT GENRE’
Publised : 4 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 4 months ago
Backbeat
AN ODE TO INDIE DOGS
Publised : 5 months ago
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A SUCCESSFUL COMPANY DOESN’T HAVE TO FIT IN A TRADITIONAL BOX
Publised : 5 months ago
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Publised : 5 months ago
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A FEW OF MY FAVOURITE TRAVEL TALES
Publised : 5 months ago
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Publised : 5 months ago
Talking Point
THE VERDICT ON DIGITAL ENTERTAINMENT IS UNINTERRUPTED GROWTH: BISWAPRIYA BHATTACHARJEE
Publised : 5 months ago
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FIVE E-COMMERCE STRATEGIES TO GROW YOUR BUSINESS
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Publised : 5 months ago
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ISOBAR LAUNCHES EXPERIENCE-LED PRACTICE 'ISOBAR CONSULTING’
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DRIVING TOWARDS A BETTER TOMORROW
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Backbeat
THE ROLE CINEMA HAS PLAYED IN MY PROFESSIONAL JOURNEY
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RAJ NAYAK IS ON BOARD OF ADVISORS, VISTAS MEDIA CAPITAL
Publised : 6 months ago
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‘WE WILL CONTINUE TO SEEK WAYS TO HELP THE COMMUNITY IN THIS DIFFICULT PHASE’
Publised : 6 months ago
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‘THE CURRENT PANDEMIC IS LIKELY TO BOOST GROWTH FOR HEALTH INSURANCE’
Publised : 6 months ago
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‘QUALITY CONTENT HAS BEEN A HUGE BREATHER FOR PEOPLE IN THESE TIMES’
Publised : 6 months ago
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‘STAYING SENSITIVE TO CONSUMER SENTIMENT IS ESSENTIAL AT THIS TIME’
Publised : 6 months ago
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GREY SINGAPORE SIMPLIFIES HYGIENE FOR KIDS WITH NEW GAMIFIED TUTORIAL
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THE REALLY AMAZING EXPERIENCE OF A 45-DAY ROADTRIP
Publised : 6 months ago
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WFH 5.0: INSTITUTIONALISING THE NEW NORMAL
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WHY SHOULDN’T WOMEN HAVE IT ALL?
Publised : 6 months ago
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Publised : 6 months ago
Interview
‘DISCOVERY PLUS WILL SOON BE PRESENT ON MORE PLATFORMS’
Publised : 6 months ago
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LOCKDOWN LEARNINGS: HOW I OVERCAME MY LUDDITE MINDSET
Publised : 6 months ago
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TOWARDS A SAFER AND MORE EMPATHETIC SOCIAL MEDIA EXPERIENCE
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Backbeat
HOW TO MAINTAIN DISCIPLINE IN THESE TUMULTUOUS TIMES
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Creative Zone
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Publised : 6 months ago
Creative Zone
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Backbeat
SOME WFH COMBAT TRICKS TO DEAL WITH NEW NORMAL
Publised : 6 months ago
Spotlight
BRANDS EXPECT 20% TO 30% DROP IN CELEB ENDORSEMENT FEES, SAYS IIHB SURVEY
Publised : 6 months ago
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IMPACT SET TO UNVEIL TOP 30 UNDER 30 LIST FOR 2020 ON JULY 3
Publised : 6 months ago
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STEERING FORWARD THE TATA MOTORS SAFETY AGENDA
Publised : 6 months ago
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THE FIVE IMPORTANT LESSONS I LEARNT FROM THE LOCKDOWN
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Backbeat
WOMAN. YOU ARE NOT A SUPERWOMAN.
Publised : 6 months ago
Creative Zone
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Publised : 6 months ago
Talking Point
RAJ NAYAK’S HOUSE OF CHEER ANNOUNCES LAUNCH OF HAPPYNESS.ME
Publised : 7 months ago
Backbeat
WHY THE PAST FEW MONTHS HAVE BEEN A BLESSING IN DISGUISE
Publised : 7 months ago
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THE EMERGENCE OF ESSENTIAL CONSUMERISM IN THE TIMES OF COVID-19
Publised : 7 months ago
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ASKING THE QUESTION ‘WHY’ HAS NEVER BEEN MORE IMPORTANT
Publised : 7 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 7 months ago
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AN OPPORTUNE LEVEL PLAYING FIELD FOR CONSUMER BRANDS
Publised : 7 months ago
Talking Point
TOI CAMPAIGN URGES READERS TO RECLAIM AUTHENTICITY OF NEWS
Publised : 7 months ago
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MARKETERS NEED TO SEGMENT APP USERS, SAYS SHUBHAM JHA OF ADJUST
Publised : 7 months ago
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WHAT ADVERTISERS IN INDIA CAN LEARN FROM THEIR EUROPEAN COUNTERPARTS
Publised : 7 months ago
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WITNESSING THE RISE OF THE INDEPENDENT (MIDDLE) CLASS IN INDIA
Publised : 7 months ago
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RADIO HAS ONCE AGAIN PROVEN THAT IT WILL BE THERE FOR ITS AUDIENCE
Publised : 7 months ago
Talking Point
EFFIE INDEX 2020: THE WOMB IS MOST EFFECTIVE INDEPENDENT AGENCY IN APAC
Publised : 7 months ago
Talking Point
EFFIE INDEX 2020: OGILVY INDIA IS NO.2 MOST EFFECTIVE AD AGENCY IN THE WORLD
Publised : 7 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 7 months ago
Backbeat
LEARNING, EXERCISING AND COOKING IN LOCKDOWN TIMES
Publised : 7 months ago
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MY WFH STORY: WHY THE LOCKDOWN WAS AN ANSWER TO MY PRAYERS
Publised : 7 months ago
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TWITTER SET TO INTRODUCE FLEETS, POSTS THAT WILL DISAPPEAR IN 24 HOURS
Publised : 7 months ago
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IT’S TIME TO BOLDLY GO WHERE FEW BUSINESSES HAVE GONE BEFORE
Publised : 7 months ago
Interview
OUR JOB IS TO HELP BRANDS TELL THEIR STORY: SUNITA RAJAN, CNN
Publised : 7 months ago
Talking Point
PIYUSH PANDEY LENDS HIS VOICE FOR FEVICOL’S ‘UNLOCK1’ CAMPAIGN
Publised : 7 months ago
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'ENGAGEMENT ON VERTICAL VIDEO ADS UP BY 51% IN THE LAST ONE YEAR'
Publised : 7 months ago
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TV & OTT: THE NEW NORMAL OF CONTENT CONSUMPTION
Publised : 7 months ago
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WILL THE WORLD EVER BE THE SAME AGAIN?
Publised : 7 months ago
Backbeat
MY DIARY OF LOCKDOWN LEARNINGS
Publised : 7 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 7 months ago
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WE ASSESS CELEBRITY ASSOCIATIONS WITH A PURPOSE-DRIVEN APPROACH: SUNIL KATARIA
Publised : 7 months ago
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BRANDS CAN WIN CONSUMERS’ HEARTS WHEN THEY TAKE THE HIGHER GROUND
Publised : 7 months ago
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THE ROLE OF PUBLIC RELATIONS IN A PANDEMIC
Publised : 7 months ago
Talking Point
FACEBOOK-BCG REPORT POINTS OUT ACTIONABLE GUIDANCE FOR BRANDS
Publised : 7 months ago
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HOW TO BREAK THE CREATIVE BLOCK DURING LOCKDOWN
Publised : 7 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 7 months ago
Interview
‘Indian companies are at par with any global company in adopting MarTech’
Publised : 7 months ago
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CREATING BUSINESS SOLUTIONS FOR BRANDS IN CHALLENGING TIMES
Publised : 7 months ago
Backbeat
LESSONS FROM CRICKET IN THE TIMES OF CORONA
Publised : 8 months ago
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OF BRAND SAFETY AND DIGITAL WALLED GARDENS OF TODAY
Publised : 8 months ago
Talking Point
FAYE D’SOUZA SAYS HER NEW ONLINE PLATFORM IS LAUNCHING SOON
Publised : 8 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 8 months ago
Spotlight
‘Demand for personal vehicles is expected to go up post the pandemic’
Publised : 8 months ago
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NOTHING CAN DAMPEN THE SPIRIT OF THE AD INDUSTRY
Publised : 8 months ago
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TOTE OF LITTLE LUXURIES: COPING NARRATIVE WITH ‘SOMETHING FOR THE SOUL’
Publised : 8 months ago
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THRIVING IN AN EXTRAORDINARY CRISIS
Publised : 8 months ago
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CREATING REAL BUSINESS SOLUTIONS FOR BRANDS IN THE COVID-19 ERA
Publised : 8 months ago
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UK’S CAPLES BEATS COVID BLUES, HOSTS AWARD SHOW ON ZOOM WEBINAR, LIVE ON YOUTUBE
Publised : 8 months ago
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HOW THE IMPACT OF COVID-19 IS CHANGING MARKETING STRATEGIES
Publised : 8 months ago
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NOTHING CAN DAMPEN THE SPIRIT OF THE AD INDUSTRY
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LEADING DURING COVID-19: LESSONS FOR MYSELF
Publised : 8 months ago
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‘OVER 40% OF WOMEN USERS ON BUMBLE USE MORE THAN ONE MODE’
Publised : 8 months ago
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ORANGE, GREEN ZONES CAN HELP ECONOMY RECOVER, SAYS LAQSHYA REPORT
Publised : 8 months ago
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THE WORLD NEEDS SUPERHEROES
Publised : 8 months ago
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5 GIFTS THAT COVID-19 GAVE US, WHICH WILL STAY WITH US FOREVER!
Publised : 8 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 8 months ago
Interview
‘THE FOCUS ON DIGITAL WILL GO UP MULTIPLE TIMES FOR MUTHOOT PAPPACHAN GROUP’
Publised : 8 months ago
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SHAH RUKH KHAN HOSTS TALK SHOW FOR STUDENTS IN NEW BYJU’S CAMPAIGNS
Publised : 8 months ago
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NEW BROOKE BOND RED LABEL CAMPAIGN SHOWCASES NEED FOR COMPASSION
Publised : 8 months ago
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Must strike balance between traditional & digital media: Lenovo CMO
Publised : 8 months ago
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DISRUPTION, DESPAIR, HOPE AND A NEW SOCIETAL ORDER
Publised : 8 months ago
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TWITTER: KEEPING THE HUMAN CONNECTION ALIVE
Publised : 8 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 8 months ago
Backbeat
HOW I KINDLED MY LOVE FOR WRITING
Publised : 8 months ago
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SOCHEERS ROLLS OUT QUIRKY GIFS TO EXPRESS ‘AGENCY LIFE’
Publised : 8 months ago
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PURCHASE INTENT FOR ESSENTIALS SCORES OVER ELECTRONICS AND GADGETS: CRITEO
Publised : 8 months ago
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VODAFONE IDEA LAUNCHES AI POWERED CUSTOMER SERVICE ON WHATSAPP
Publised : 8 months ago
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ASSOCIATION OF INDIAN MAGAZINES SEEKS BAILOUT PACKAGE FROM THE GOVT
Publised : 8 months ago
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A TRIBUTE TO IRRFAN KHAN THROUGH HIS ADS
Publised : 8 months ago
Spotlight
Of #MaaKeHaathKaKhaana and a generous Amul MD
Publised : 8 months ago
Spotlight
MOOD OF THE NATION IS REFLECTED IN OUR ADS: PARAG DESAI
Publised : 8 months ago
Backbeat
EATING THE RIGHT WAY FOR BETTER IMMUNITY
Publised : 8 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 8 months ago
Interview
‘THE ONLY VIABLE OPTION FOR CONTENT CREATION TODAY IS INFLUENCERS’
Publised : 8 months ago
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HT, Dentsu Impact create #HTSalutes for India's bravehearts
Publised : 8 months ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 8 months ago
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FROM ENGINEER TO DIGITAL AGENCY LEADER
Publised : 8 months ago
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79% OF MICRO AND SMALL BUSINESSES HIT BY COVID-19: KANTAR REPORT
Publised : 9 months ago
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Combating a communicable virus: How publishing houses must combat fake news
Publised : 9 months ago
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IN COVID-19 INDIA, 64% PROFESSIONALS MAKE UPSKILLING TOP PRIORITY: LINKEDIN REPORT
Publised : 9 months ago
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LATEST AD CAMPAIGNS
Publised : 9 months ago
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STAYING HOPEFUL IN TIMES OF UNCERTAINTY
Publised : 9 months ago
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#WEDDINGFROMHOME DURING LOCKDOWN, COURTESY SHAADI.COM & LEO BURNETT
Publised : 9 months ago
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FLIPKART UNVEILS CAMPAIGN FOR ITS NEW REALITY SHOW - ‘ENTERTAINER NO.1’
Publised : 9 months ago
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‘StayIN aLIVE’ aims to help performing artistes stay afloat, says Roshan Abbas
Publised : 9 months ago
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Content Marketing will play a pivotal role IN the Post COVID-19 World
Publised : 9 months ago
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IN A LOCKDOWN STATE OF MIND
Publised : 9 months ago
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OOH: POST LOCKDOWN EXPECTATIONS RUN HIGH
Publised : 9 months ago
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EXPERIENTIAL: EXPECTING THE BEST AND PLANNING FOR THE WORST
Publised : 9 months ago
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LOVE IS IN THE AIR TOO, ALONG WITH THE VIRUS
Publised : 9 months ago
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RADIO: HURT BUT VALIANTLY FIGHTING THE PANDEMIC
Publised : 9 months ago
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Publised : 9 months ago
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MY GUIDE TO BEATING THE CORONA APOCALYPSE
Publised : 9 months ago
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DARK CLOUDS LOOMING OVER THE ADVERTISING INDUSTRY: ASHISH BHASIN
Publised : 9 months ago
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VENTES AVENUES NAMED EXCLUSIVE INDIA SALES PARTNER FOR VIDMATE
Publised : 9 months ago
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PR: CRISIS COMMUNICATIONS TAKE CENTRE STAGE
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Our spends are minimal across all mediums right now: Vivo
Publised : 9 months ago
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CREATIVE AGENCIES: PITCHES, FELLOWSHIP AND ADVERTISING IN THE TIMES OF COVID-19
Publised : 9 months ago
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DIGITAL: THE LESSER BRUNT OF AD SPEND CUTS
Publised : 9 months ago
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OTT PLATFORMS: ALL OUT TO WOO THE AUDIENCE
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PR WILL DO BETTER THAN MOST OTHER MARCOM DISCIPLINES: MADAN BAHAL, ADFACTORS PR
Publised : 9 months ago
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Publised : 9 months ago
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CHALLENGING CLICHÉS IN APPEARANCE
Publised : 9 months ago
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Remote work and working from home are totally different: Gautam Reghunath
Publised : 9 months ago
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Publised : 10 months ago
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YOUR NEWSPAPER IS SAFE, ASSURES BCCL’S RAJ JAIN AMIDST THE COVID-19 CRISIS
Publised : 10 months ago
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The other side of the Lockdown
Publised : 10 months ago
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MX PLAYER LAUNCHES DATA SAVER MODE TO LESSEN BROADBAND STRAIN IN INDIA
Publised : 10 months ago
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Publised : 10 months ago
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EVERY HOUSEHOLD WATCHED 5 HOURS, 11 MINUTES OF TV EVERY DAY IN 2019: BARC REPORT
Publised : 10 months ago
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WAVEMAKER INTRODUCES NEW LOGO AND BRAND DESIGN IN THE SPIRIT OF ‘POSITIVE PROVOCATION’
Publised : 10 months ago
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Indian Sports Sponsorship crossed Rs 9000 crore in 2019: ESP Properties Report
Publised : 10 months ago
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I love the ambition in India, says Mark Read of WPP
Publised : 10 months ago
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GOAFEST 2020 ANNOUNCES JURORS FOR ‘THE RED ABBY’
Publised : 10 months ago
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SPICEJET GETS LEO BURNETT ON BOARD AS CREATIVE AGENCY
Publised : 11 months ago
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WHAT TO EXPECT FROM DIGITAL MARKETING IN 2020
Publised : 11 months ago
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Zenith wins media mandate for HONOR Smartphones
Publised : 11 months ago
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Sonal Dabral bids Ogilvy farewell
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Star India to launch Star Gold 2 on February 1
Publised : 11 months ago
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Wavemaker appoints Ajay Gupte as CEO, Wavemaker South Asia
Publised : 11 months ago
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iProspect India to handle search engine optimization for ZEE5 Global
Publised : 11 months ago
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UNITING THE GUJARATI CREATIVE AND COMMERCIAL TALENT: SHEMAROO ENTERTAINMENT
Publised : 1 year ago
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GENESIS BCW AND SIX DEGREES BCW INTEGRATE TO FORM ‘BCW INDIA GROUP’
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‘WE WANT TO BE AMONG THE TOP TWO IN THE SEGMENT’ – VIVEK SRIVATSA, TATA MOTORS
Publised : 1 year ago
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Shift towards non-FCT offerings says Ashit Kukian of Radio City
Publised : 1 year ago
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Technology continues to be the driving force, says Sameer Tobaccowala of Shobiz
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2020 will see an explosion of content across formats, says Navin Khemka of MediaCom
Publised : 1 year ago
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Creativity and authenticity will be key, says Deepshikha Dharmaraj of Genesis BCW
Publised : 1 year ago
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Pricing strategies essential to survive slowdown, says Rachana Lokhande of Kinetic India
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Consolidated deals likely for digital and linear TV says Punit Misra of ZEEL
Publised : 1 year ago
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Rediffusion elevates Kalyani Srivastava to EVP and Mumbai Head
Publised : 1 year ago
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Ketan Desai named Group COO, GREY group India
Publised : 1 year ago
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