Just InStory

More From Impact
DARK CLOUDS LOOMING OVER THE ADVERTISING INDUSTRY: ASHISH BHASIN
Publised : 12 hours ago
More From Impact
VENTES AVENUES NAMED EXCLUSIVE INDIA SALES PARTNER FOR VIDMATE
Publised : 2 days ago
More From Impact
PR: CRISIS COMMUNICATIONS TAKE CENTRE STAGE
Publised : 2 days ago
More From Impact
Our spends are minimal across all mediums right now: Vivo
Publised : 2 days ago
More From Impact
CREATIVE AGENCIES: PITCHES, FELLOWSHIP AND ADVERTISING IN THE TIMES OF COVID-19
Publised : 3 days ago
More From Impact
DIGITAL: THE LESSER BRUNT OF AD SPEND CUTS
Publised : 3 days ago
More From Impact
OTT PLATFORMS: ALL OUT TO WOO THE AUDIENCE
Publised : 3 days ago
More From Impact
PR WILL DO BETTER THAN MOST OTHER MARCOM DISCIPLINES: MADAN BAHAL, ADFACTORS PR
Publised : 3 days ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 4 days ago
Backbeat
CHALLENGING CLICHÉS IN APPEARANCE
Publised : 4 days ago
More From Impact
Remote work and working from home are totally different: Gautam Reghunath
Publised : 1 week ago
More From Impact
ADVERTISING WITH A CAUSE: WHAT BRANDS ARE DOING TO ADDRESS THE CORONA CRISIS
Publised : 1 week ago
More From Impact
YOUR NEWSPAPER IS SAFE, ASSURES BCCL’S RAJ JAIN AMIDST THE COVID-19 CRISIS
Publised : 1 week ago
More From Impact
The other side of the Lockdown
Publised : 1 week ago
More From Impact
MX PLAYER LAUNCHES DATA SAVER MODE TO LESSEN BROADBAND STRAIN IN INDIA
Publised : 1 week ago
Creative Zone
LATEST AD CAMPAIGNS
Publised : 1 week ago
More From Impact
EVERY HOUSEHOLD WATCHED 5 HOURS, 11 MINUTES OF TV EVERY DAY IN 2019: BARC REPORT
Publised : 1 week ago
More From Impact
WAVEMAKER INTRODUCES NEW LOGO AND BRAND DESIGN IN THE SPIRIT OF ‘POSITIVE PROVOCATION’
Publised : 3 weeks ago
More From Impact
Indian Sports Sponsorship crossed Rs 9000 crore in 2019: ESP Properties Report
Publised : 3 weeks ago
More From Impact
I love the ambition in India, says Mark Read of WPP
Publised : 1 month ago
More From Impact
GOAFEST 2020 ANNOUNCES JURORS FOR ‘THE RED ABBY’
Publised : 1 month ago
More From Impact
SPICEJET GETS LEO BURNETT ON BOARD AS CREATIVE AGENCY
Publised : 1 month ago
More From Impact
WHAT TO EXPECT FROM DIGITAL MARKETING IN 2020
Publised : 1 month ago
More From Impact
Zenith wins media mandate for HONOR Smartphones
Publised : 1 month ago
More From Impact
Sonal Dabral bids Ogilvy farewell
Publised : 2 months ago
More From Impact
Star India to launch Star Gold 2 on February 1
Publised : 2 months ago
More From Impact
Wavemaker appoints Ajay Gupte as CEO, Wavemaker South Asia
Publised : 2 months ago
More From Impact
iProspect India to handle search engine optimization for ZEE5 Global
Publised : 2 months ago
More From Impact
UNITING THE GUJARATI CREATIVE AND COMMERCIAL TALENT: SHEMAROO ENTERTAINMENT
Publised : 2 months ago
More From Impact
GENESIS BCW AND SIX DEGREES BCW INTEGRATE TO FORM ‘BCW INDIA GROUP’
Publised : 2 months ago
More From Impact
‘WE WANT TO BE AMONG THE TOP TWO IN THE SEGMENT’ – VIVEK SRIVATSA, TATA MOTORS
Publised : 2 months ago
More From Impact
Shift towards non-FCT offerings says Ashit Kukian of Radio City
Publised : 2 months ago
More From Impact
Technology continues to be the driving force, says Sameer Tobaccowala of Shobiz
Publised : 2 months ago
More From Impact
2020 will see an explosion of content across formats, says Navin Khemka of MediaCom
Publised : 2 months ago
More From Impact
Creativity and authenticity will be key, says Deepshikha Dharmaraj of Genesis BCW
Publised : 2 months ago
More From Impact
Pricing strategies essential to survive slowdown, says Rachana Lokhande of Kinetic India
Publised : 2 months ago
More From Impact
Consolidated deals likely for digital and linear TV says Punit Misra of ZEEL
Publised : 2 months ago
More From Impact
Rediffusion elevates Kalyani Srivastava to EVP and Mumbai Head
Publised : 2 months ago
More From Impact
Ketan Desai named Group COO, GREY group India
Publised : 2 months ago
More From Impact
DATA+DIGITAL+CONTENT: Sandeep Sharma of RK Swamy Media Group
Publised : 2 months ago
More From Impact
Regional content and analytics to drive sector, says Nina Elavia Jaipuria of Viacom18
Publised : 2 months ago
More From Impact
iProspect India wins global mandate of VFS Global
Publised : 2 months ago
More From Impact
2020 would be a year of Integration and Personalization: Alok Jalan of Laqshya Media Group
Publised : 2 months ago
More From Impact
Roshan Abbas of Geometry Encompass says, “Frictionless commerce will be the winner”
Publised : 2 months ago
More From Impact
Nikhil Dey of Weber Shandwick says, “CEOs will need to be agents of change in 2020”
Publised : 2 months ago
More From Impact
Regulations to settle in ad categories, says MK Anand of Times Network
Publised : 2 months ago
More From Impact
Madison Media wins Media AOR for Cipla Health Ltd
Publised : 2 months ago
More From Impact
“TV UPHEAVALS WILL CONTINUE WITH A NEW NTO,” says Vikram Sakhuja of Madison Media & OOH
Publised : 2 months ago
More From Impact
LEAD GENERATION WILL BE KEY, says ABE THOMAS, CEO, BIG FM
Publised : 2 months ago
More From Impact
Mark McDonald of Digitas India spells out trends for 2020
Publised : 2 months ago
More From Impact
Shemaroo Entertainment launches Marathi movie channel-Shemaroo MarathiBana
Publised : 2 months ago
More From Impact
Sonali Khanna appointed head of Lowe Lintas, South
Publised : 2 months ago
More From Impact
Gautam Reghunath to lead Dentsu Webchutney as its new CEO
Publised : 2 months ago
More From Impact
Discovery expands Vijay Rajput’s portfolio; to be the Head of DSport channel
Publised : 2 months ago
More From Impact
Effie India Awards 2020: The Advertising Club to celebrate effective campaign stories
Publised : 2 months ago
More From Impact
Wunderman Thompson SA wins creative mandate of AirAsia India
Publised : 2 months ago
More From Impact
Ranadeep Dasgupta joins Publicis India as ECD, North
Publised : 2 months ago
More From Impact
Rekha Rao to lead Zeno India
Publised : 2 months ago
More From Impact
DAN elevates Sidharth Rao to Chairman, Happy mcgarrybowen and Chairman, Dentsu Webchutney
Publised : 2 months ago
More From Impact
Starcom bags Rs 100 crore upGrad account
Publised : 2 months ago
More From Impact
Sportstar Aces Awards to celebrate stars, future stars and silent partners of sports
Publised : 2 months ago
Talking Point
‘MOTHER’S RECIPE’S STRATEGIES ARE CURRENTLY FOCUSSED AROUND DIGITAL MARKETING’
Publised : 3 months ago
More From Impact
Star Sports’ campaigns of 2019 focused on innovation and creativity
Publised : 3 months ago
More From Impact
Publicis Media bags Hero MotoCorp Media mandate
Publised : 3 months ago
More From Impact
Performics India wins the digital duties of GoAir
Publised : 3 months ago
More From Impact
Procam International partners with Franklin Templeton for all running events
Publised : 3 months ago
More From Impact
Taco Bell Appoints BBH as its Integrated Agency
Publised : 3 months ago
More From Impact
'Crossroads' to be the theme of 14th Pune Design Festival
Publised : 3 months ago
More From Impact
Havas Group acquires Shobiz
Publised : 3 months ago
More From Impact
Hari Krishnan appointed CEO, Mullen Lintas
Publised : 3 months ago
More From Impact
FMCG SECTOR SHOWING REVIVAL AFTER SIX QUARTERS: LEADERS AT CII FMCG SUMMIT
Publised : 3 months ago
More From Impact
Lowe Lintas wins the creative mandate of Coca Cola’s Rani Float
Publised : 3 months ago
Interview
Zindagi Mobile: The new radio show by Omidyar Network India and BIG FM
Publised : 3 months ago
More From Impact
‘India’s biggest hyper-local campaign for Tata Tea Premium’
Publised : 3 months ago
Talking Point
OTT partnerships and brand integrations are new line of business: Sameer Saxena, CCO, TVF
Publised : 3 months ago
More From Impact
Priyanka Rishi is named General Manager and EVP, BBDO Mumbai
Publised : 3 months ago
Spotlight
ZOMATO AND SCOOPWHOOP PARTNER FOR EXTREME FOOD SHOW ‘EAT LIKE A GIRL’
Publised : 3 months ago
More From Impact
OMD retains media duties of Beiersdorf
Publised : 3 months ago
Spotlight
GroupM's Motion Content Group awards best short films and webseries
Publised : 3 months ago
Interview
Massification is the way forward, says Neville Bastawalla of SPNI
Publised : 3 months ago
Talking Point
#MakeupThatKares campaign aims to spread beauty: Katrina Kaif
Publised : 3 months ago
Spotlight
Hotstar unveils India Watch Report 2019, offers advertisers solutions for TV and digital
Publised : 3 months ago
Interview
Spotify offers brands ‘Moment Marketing’ to target millennials, GenZ
Publised : 4 months ago
Spotlight
ESSEL GROUP TO SELL UPTO 16.5% STAKE IN ZEEL TO FINANCIAL INVESTORS
Publised : 4 months ago
Spotlight
PARLE AGRO AWARDS RS 200 CRORE MEDIA MANDATE TO MEDIACOM
Publised : 4 months ago
Spotlight
Vikas Mehta, ex Mullen Lintas CEO, to be the new Ogilvy Africa CEO
Publised : 4 months ago
Spotlight
91SPRINGBOARD APPOINTS PITCHFORK PARTNERS AS STRATEGIC COMMUNICATION CONSULTANT
Publised : 4 months ago
Cover Story
TV: TIME WELL SPENT
Publised : 4 months ago
Spotlight
Titan Group invites new ideas, calls for a Digital Media Pitch
Publised : 5 months ago
Spotlight
Uday Shankar to deliver AAAI Subhas Ghosal Memorial Lecture on Nov 11
Publised : 5 months ago
Cover Story
OGILVY-VIVO SPAT: THE CLEAR PICTURE
Publised : 5 months ago
Creative Zone
SHOWCASE OF THE LATEST
Publised : 5 months ago
CMO Interview
HOW PANASONIC PULLS THE PREMIUM SWITCH
Publised : 5 months ago
Interview
‘TIKTOK WILL BE BIGGER THAN WHAT PEOPLE CAN IMAGINE’
Publised : 5 months ago
Spotlight
‘WE BROUGHT BHARAT AND INDIA CLOSER THIS FESTIVE SEASON’
Publised : 5 months ago
Interview
WE NEED TO COMPLEMENT OUR STRONG LOCAL MARKET BUSINESSES WITH GLOBAL ONES: TOBY JENNER
Publised : 5 months ago
Spotlight
Product, its DNA, and value proposition hold prime importance for a brand, say experts
Publised : 5 months ago
Talking Point
HINDUSTAN HAS CALLED FOR EQUALITY THROUGH #AATHWAPHERA: RAJAN BHALLA
Publised : 5 months ago
CMO Interview
SERVICING HOME NEEDS OF THE NEW AGE CONSUMER
Publised : 5 months ago
Interview
Happy with an ad-led model: MX Player CEO
Publised : 5 months ago
Spotlight
HERE COME THE NOMINEES FOR IMPACT PERSON OF THE YEAR
Publised : 5 months ago
Interview
WHY FACEBOOK IS BETTING BIG ON STRATEGIC PARTNERSHIPS
Publised : 5 months ago
Interview
‘VERIZON MEANS PREMIUM MEDIA WITH TRUSTED CONTENT’
Publised : 5 months ago
CMO Interview
DEMOCRATISING WARDROBES, MAX FASHION STYLE
Publised : 5 months ago
Cover Story
THE MUST-DOs FOR MEDIA AGENCIES
Publised : 5 months ago
Interview
AT KIA MOTORS, WE WERE ALWAYS CONFIDENT ABOUT THE INDIAN ECONOMY: MANOHAR BHAT
Publised : 5 months ago
Interview
‘INDIA CAN CONTRIBUTE 10% MORE TO THE REGION THAN IT CURRENTLY DOES’
Publised : 5 months ago
Creative Zone
SHOWCASE OF THE LATEST AD CAMPAIGNS
Publised : 5 months ago
Talking Point
‘TED TALKS INDIA NAYI BAAT WILL BE IN REGIONAL LANGUAGES TO INCREASE FOOTPRINT’
Publised : 5 months ago
Cover Story
A CUT THAT CHEERS
Publised : 5 months ago
CMO Interview
THE NETMEDS PRESCRIPTION FOR GROWTH
Publised : 5 months ago
Interview
AFTER CINEMA AND TV, DOLBY MOVES TO THE MOBILE
Publised : 6 months ago
Backbeat
HOSTEL LIFE MAKES FOR BROTHERS BY CHOICE
Publised : 6 months ago
Cover Story
‘Sony SAB aims to keep its viewers in a happy frame of mind’
Publised : 6 months ago
Cover Story
‘We are creating a Content AOR, where our lead engagement with a client will be in the content space’
Publised : 8 months ago
Cover Story
WHEN I GIVE POLITICAL GYAN, ITS BECAUSE I’VE BEEN ON THE FIELD
Publised : 10 months ago
Cover Story
I WAS UNCOMFORTABLE ANCHORING NEWSHOUR; ITS LEGACY WAS RHETORIC
Publised : 10 months ago
Cover Story
HARVARD BUSINESS SCHOOL CAN LEARN FROM THIS POLL CAMPAIGN: PIYUSH PANDEY
Publised : 10 months ago
Cover Story
OUR BRIEF WAS TO RUN A LOW KEY, EFFICIENT BUT IMPACTFUL CAMPAIGN: SAM BALSARA
Publised : 10 months ago
Cover Story
‘The battle of the future will be on smart pricing and curated multi-media content’
Publised : 10 months ago

TOP STORY VIEW MORE

PRINT: SET FOR AN APRIL REVIVAL DESPITE IMPACTED CIRCULATION

Halt of printing due to lockdown has revenue implications, but print players hope new financial year will bring new advertising budgets

4 days ago

TV: LOCKDOWN SEES 8% JUMP IN VIEWERSHIP

4 days ago

HOW INDIA’S M&E INDUSTRY IS COPING WITH THE ONGOING COVID-19 LOCKDOWN

4 days ago

NEWS LETTER

Subscribe for our news letter

E - PAPER

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Your Best Coffee Ever

  • 14th-ANNIVERSARY-SPECIAL

  • 13th-ANNIVERSARY-SPECIAL

  • TOP 50 MOST INFLUENTIAL WOMEN

  • TOP 30 UNDER 30

VIDEO GALLERY VIEW MORE

Karan Bedi, of MX Player says he is focused on going beyond OTT to make it an EVERYtainment platform