Saffola Oats Celebrates Onam with Festive Campaign

Marico, a leading FMCG company, is thrilled to unveil its latest campaign for Saffola Oats, celebrating the vibrant festival of Onam. The campaign, designed to blend tradition with nutrition, features a new film and exclusive festive packaging that captures the essence of Onam while adding a modern twist to traditional dishes.

The TVC, created by Maitri Advertising Works Pvt Ltd, showcases two women in a friendly competition to prepare the best Onam delicacies, each secretly using Saffola Oats. The revelation that both are using the same ingredient leads to a joyful realisation and a celebration of friendship and festivity. The film highlights how Saffola Oats can enhance traditional Onam recipes such as puttu, dosha, vada, unniappam, and pal payasam, making them both delicious and nutritious.

Vaibhav Bhanchawat, Chief Operating Officer - India & Foods Business at Marico Ltd., commented, “Onam is a time for joy and cultural celebration. Our campaign not only reflects the festive spirit but also introduces a nutritious twist to traditional dishes with Saffola Oats. We hope this campaign inspires families to enjoy both traditional Onam flavours and the benefits of oats.”

Francis Thomas, Group Creative Director at Maitri Advertising Works Pvt Ltd., added, “Our aim was to authentically represent Onam beyond the usual depictions. We focused on real-life traditions like sharing dishes with neighbours and were pleased with the outcome thanks to our client’s trust and expertise.”

The special Onam edition Saffola Oats pack features festive designs and is available across general and modern trade outlets in Kerala, with a ?100 cashback offer. This Onam, Saffola Oats aims to make festive celebrations even more delightful and nutritious.