Asian Paints Launches ‘Pragati Ke Rang’ to Celebrate Rural Progress

Asian Paints, a leading paint and décor brand in India, has launched ‘Pragati Ke Rang,’ a content series that captures the essence of progress associated with its NeoBharat Latex Paint. This initiative celebrates the journeys of YouTube creators and individuals from small towns, emphasising their inspiring stories and the positive impact of NeoBharat in rural India.

The series features three notable creators who have made significant contributions through their content. The first episode showcases Ankit Baiyanpuria, a fitness creator from Sonipat, revitalising a local akhada with vibrant murals that depict the dreams of young wrestlers. The second episode highlights Rajesh Rawani, a truck driver from Jamtara, who transforms a popular dhaba on NH-33 with murals celebrating the vital role of truck drivers in India’s growth.

The third episode focuses on Santosh Jadhav, known as Indian Farmer, a YouTuber from Sangli. He is transforming agriculture by introducing modern practices, featured in the Agricultural Produce Market Committee in Vita, where murals celebrate innovative farmers and their partnerships with traders.

Amit Syngle, MD and CEO of Asian Paints, stated: “At Asian Paints, we are committed to fostering growth and progress across India. Our NeoBharat range is a tribute to the millions pursuing a better life. With Pragati Ke Rang, we aim to highlight the inspiring journeys of individuals from small towns who contribute to India’s progress. Through these stories, we hope to inspire aspirations and turn spaces into symbols of growth.”

Pragati Ke Rang is created in collaboration with Monk Entertainment and Next Narrative. Viraj Sheth, CEO and Co-founder of Monk Entertainment, remarked, “We are excited to partner with Asian Paints on this impactful project. Pragati Ke Rang is not just a series; it’s a movement that reflects our commitment to driving real change, showcasing inspiring stories while highlighting the quality of NeoBharat.”

Mohit Jagtiani, Founder of Next Narrative, added, “YouTube is a powerful platform for creators to connect with their audiences authentically. This series goes beyond traditional advertising; it’s about transforming community spaces in rural India. We are proud to contribute to this meaningful journey.”

This initiative represents a significant step in Asian Paints' mission to bring lasting change to rural India. By showcasing the quality of NeoBharat paint, it highlights the transformative power of colour in uplifting lives and communities, inspiring a brighter future for all.