Rediffusion has announced the elevation of Kalyani Srivastava as the new head of Mumbai operations. Prior to this, Kalyani was representing the chairman’s office at the agency.
Speaking on the appointment, Navonil Chatterjee, Joint President and CSO, Rediffusion, said, "Kalyani is both passionate and relentless in ensuring that every day, the agency flag flies just that bit higher than the previous day. A troubleshooter par excellence, her constant endeavour is to push the boundaries when it comes to our thinking, our work and the 'market value' of our work. With her boundless dynamism and energy often rubbing off on others. In short, she is an invaluable asset for us."
Rahul Jauhari, Joint President and CCO, Rediffusion, said, “We are operating in changing times and there is no person better suited than Kalyani for the job. She has handled the kind of challenges one would take two or three careers to experience. She is a go-getter, digital evangelist, brand custodian, and talent catalyst all rolled into one. Her focus and energy are infectious and she believes in the power of transformational business thinking.”
Kalyani comes with 19 years of experience and expertise in digital and PR, sales and marketing, business development, operations management, customer relationship management, team management across sectors such as advertising, hospitality and consulting.
Kalyani joined Rediffusion in 2011 as chief of staff working closely with Diwan Arun Nanda. From launching memorable campaigns like Nano Awesomeness, to working closely with the leadership team at the Tata Group to handle major Digital and PR challenges, to represent the chairman's office at Rediffusion, she brings a rich and varied experience to the table.
Kalyani holds a Master’s in Marketing Management from Christ College, Bangalore and a degree in Hospitality Management from Robert Gordon University, Scotland. She has done her Management Development Program on Organizational Growth and Leadership from IIM Bangalore.