Eze Perfumes and Glad U Came all set for a fragrant partnership

Glad U Came, a leading PR and Influencer Marketing Agency, has announced that they have secured the PR mandate for Eze Perfumes, a long-lasting luxury perfumes brand. Sawai Fragrances is the parent company of Eze Perfumes. As the official PR partner, Glad U Came's responsibility encompasses amplifying awareness and increasing brand visibility, while handling brand enhancement and influencer engagement for the brand. The account was won following a multi-agency pitch.

Glad U Came is known for combining its extrinsic knowledge of the industry and top-notch media relations. The agency’s key responsibilities will include strategic counselling and planning, an integrated communication programme that includes strategic media and influencer engagements, and building an influential community for the brand.

Expressing his excitement on winning the mandate, Maddie Amrutkar, founder of Glad U Came said, "Eze's unique selection of fragrances and packaging is a game-changer. Our PR strategy will focus on educating consumers about these unique creations and establishing Eze as a leader in the global fragrance space."