Ogilvy names Fiona Gordon Global CEO of Advertising

Ogilvy has announced that Fiona Gordon has been promoted to the role of Global CEO of Advertising. In her new role, Fiona will be responsible for ensuring the creative network’s advertising, brand, and content capabilities are constantly evolving and adapting to meet the demands clients face in today's dynamic marketing landscape.

She will report to Devika Bulchandani, Global CEO of Ogilvy, and join the agency’s Global Executive Committee. Fiona has served as CEO of Ogilvy UK since 2021 and has led a resurgence for the agency in the market. In 2024, Ogilvy UK ranked as #1 creative agency in the UK on WARC's 2024 Creative 100 list, the definitive benchmark for creative success.

Devika Bulchandani, Global CEO of Ogilvy, commented on the appointment saying, “Fiona is a proven champion of creativity, trusted partner to many of our top clients, and passionate steward of the founder culture that makes Ogilvy shine. She leads with both her head and her heart, inspiring those around her with her vision and her unwavering belief in the power of the talent she works with. That is what has propelled Ogilvy UK forward during her tenure as CEO, and now I’m thrilled that our global network will benefit from her leadership as she steps into this role.”

Sharing her excitement on the promotion, Fiona said, "I'm invigorated by the boundless potential of creativity to not only propel businesses forward but to leave an indelible mark on culture. Collaborating more closely with Dev, Liz, and Ogilvy’s Worldwide Creative Council to harness our network’s collective creative brilliance on behalf of our clients is a tremendous opportunity to create work that drives real impact in today’s ever evolving landscape."

Fiona's career at Ogilvy has spanned leadership roles across three continents (EMEA, Asia, USA) since starting as a graduate trainee in the 1990s. As CEO of Ogilvy UK since 2021, Fiona has overseen all aspects of the agency's operations, including Advertising, Customer Experience, PR & Influence, Health, and Consulting. Under her leadership, Ogilvy UK recently secured significant new business wins, including Molson Coors and Valeo Foods UK, the maker of popular snack brands KETTLE Chips and Rowse Honey.

Fiona’s promotion comes as WPP announced today that it has acquired New Commercial Arts (NCA), a leading independent creative and customer experience agency. NCA will join Ogilvy’s global creative network alongside Ogilvy UK to further accelerate the agency’s momentum in the UK market. Both Ogilvy UK and NCA will come under the leadership of James Murphy as CEO Ogilvy Group UK.