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LATEST AD CAMPAIGNS

SHOWCASE OF THE NEW CAMPAIGNS

BY Aniket Tembulkar
29th March 2022
LATEST AD CAMPAIGNS


BRAND: LIBAS INDIA
CAMPAIGN: #THERESALWAYSALIBAS

AGENCY
“It’s a very interesting campaign for us as it opened up an entirely new front, in terms of collaboration. It’s a super cool concept and I am very happy with the way it has come out.”
Ayyappan Raj, Co-Founder, The Script Room

CLIENT
“With our first celebrity brand campaign we wanted to create a lighthearted film which brought a fresh outlook to Indian ethnic fashion. The Script Room team has done the job in the most creative fashion with #TheresAlwaysALibas.”
Shivi Tandon, Head - Marketing, Libas


BRAND: BODDESS
CAMPAIGN: #BODDESSATEVERYAGE

AGENCY
“Boddess is a true ally to diversity, and beauty at every age. We think the universality of this experience, and the possibility of change is what makes this campaign resonate so well with our target audience.”
Manish Bhatt, CCO, August Communications 

CLIENT
“With #BoddessAtEveryAge we aim to spark a conversation with every woman who has to maneuver her way through society-imposed norms of beauty and femininity and encourage them to define their own kind of beautiful.”
Sutapa Chatterjee, General Manager – Marketing Boddess [House of Beauty]


BRAND: WILD STONE CODE
CAMPAIGN: YEH TOH MEHFIL HAI

AGENCY
“For the campaign, we took cues from categories like fine whiskey. Where the celebration of the ingredients and the process borders on obsession. And that’s where this character who is obsessed about the world of perfumes came about.”
Sameer Sojwal, Creative Lead, Sideways

CLIENT
“The category today faces the challenge of building brand preference in a market wherein the male-grooming category is nascent at best. The campaign addresses this by triggering indulgent discoveries among audiences.”
Ankit Daga, Head – Business Development, McNROE


BRAND: UGAOO
CAMPAIGN: PLANTS GROW PEOPLE

AGENCY
“The concept of ‘Plants grow people’ came to us after a very deep exercise we did speaking to the team at Ugaoo, plant parents and a few influencers in the space.”
Anushka Sani, Creative Director, Thought Over Design

 CLIENT
“Each one of us at Ugaoo has learned so much over our journey and that helped create a noble campaign ‘Plants Grow People,’ it resonates deeply with the brand philosophy.”
Siddhant Bhalinge, Founder, Ugaoo

 

  • TAGS :
  • #Libas India
  • #Boddess
  • #Wild Stone Code
  • #Ugaoo

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