News18 India, India’s leading Hindi news channel, has announced the launch of its new initiative, "News18 India Utsav." This platform is designed to celebrate and promote the rich cultural heritage of India, highlighting diverse forms of art and creative expression. News18 India Utsav aims to provide a comprehensive platform for showcasing unique talent and fostering discussions across various fields of creativity.
The initiative is envisioned as a multifaceted platform dedicated to honuoring India’s vibrant traditions and cultural heritage. By curating a range of experiences, News18 India Utsav intends to offer audiences an engaging and immersive journey through the country's diverse artistic landscape. The platform will feature performances, discussions, and presentations from a wide array of artists and cultural figures, reflecting the rich tapestry of India’s artistic and cultural heritage.
The launch event for News18 India Utsav took place on July 31, 2024, in Raipur. The event was attended by several distinguished guests, including Padma Shri Bharti Bandhu, a renowned Kabir Bhajan singer; Padma Shri Usha Barle, a celebrated Pandwani singer; Shri Anurag Basu, a notable film director; and Shri Girish Pankaj, a respected litterateur. These prominent figures captivated the audience with their insights and performances, setting the tone for the platform’s future endeavors.
Mitul Sangani, CEO of Indian Languages Business at News18 Network, expressed enthusiasm about the launch, stating, “We are thrilled to launch News18 India Utsav. As the country’s No. 1 Hindi news channel, we believe it is equally our duty to be partners in the growth of the country, and identifying & promoting India’s cultural prowess is a key part of building this leadership narrative for the nation. News18 India Utsav is an exciting step in this direction.”
Jyoti Kamal, Editor at News18 India and Hindi Digital, also shared her excitement about the new platform. “We are really excited about News18India Utsav. This will allow us to not only promote a variety of talent in the country but also bring to our audiences truly engaging content in exciting formats across different platforms. This is a further testament to our continued commitment to innovating and bringing fresh content for our viewers and users.”
News18 India Utsav aims to be a premier destination for celebrating India’s artistic and cultural diversity. The platform will engage with both established and emerging creative personalities from fields such as dance, music, art, literature, and poetry. Additionally, it will feature contributions from thinkers, philosophers, and spiritual leaders, offering enriching experiences that celebrate the essence of India’s heritage.
Through News18 India Utsav, News18 India seeks to foster a deeper appreciation for the country's artistic traditions while providing a stage for new and emerging talents. The initiative reflects the channel’s broader commitment to cultural promotion and its role in enriching the national cultural discourse.
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