Bvlgari and Tata CLiQ Launch Digital Boutique: Luxury at Your Fingertips

Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has announced an exclusive partnership with Bvlgari, the renowned Roman high jeweller, to launch its first digital boutique in the country. This collaboration marks Bvlgari’s entry into India’s burgeoning e-commerce market, allowing discerning consumers to purchase the brand's iconic jewellery, handbags, and watches from the comfort of their homes.

As the luxury e-commerce landscape rapidly evolves, this partnership aims to attract a new customer base across India. By combining Bvlgari's expertise in high-end craftsmanship with Tata CLiQ Luxury’s digital capabilities and extensive reach, the initiative seeks to provide a seamless online shopping experience.

The Bvlgari digital boutique on Tata CLiQ Luxury features a curated assortment of fine jewellery, including India-inspired creations such as the B.zero1 Kada Bracelet and the Bvlgari Bvlgari Mangalsutra. Additionally, it showcases timeless pieces like the Serpenti Viper bracelets and B.zero1 rings, along with a range of Bvlgari timepieces, including the famed Serpenti and the elegant Octo Finissimo collection, as well as leather goods and accessories.

To enhance the online shopping experience, Tata CLiQ Luxury and Bvlgari will offer a dedicated luxury concierge service. This service will connect customers with knowledgeable experts trained by Bvlgari, providing personalised assistance throughout the shopping journey.

Gopal Asthana, CEO of Tata CLiQ, expressed his enthusiasm for the partnership, stating, “We are honoured to welcome Bvlgari to Tata CLiQ Luxury. Known for their unparalleled craftsmanship and exquisite designs, we are proud to be their e-commerce partner in the country. This launch elevates our luxury portfolio and aligns with our goal to bring iconic brands to consumers across India.”

Jean-Christophe Babin, CEO of Bvlgari, commented, “We are thrilled to mark a new chapter for Bvlgari in India through our partnership with Tata CLiQ Luxury. This collaboration allows us to share our iconic designs with customers who appreciate beauty, excellence, and craftsmanship. Together, we want to offer an online shopping experience that mirrors the warm welcome of our boutiques.”

Bvlgari’s exclusive high-end creations are now available on Tata CLiQ Luxury, catering to the evolving aspirations of Indian consumers.