Senco Gold's Inclusive Campaign celebrated Unity of India

On the eve of India’s 78th Independence Day, Senco Gold & Diamonds, one of India's largest jewelry retail chains, launched a hearfelt campaign film celebrating the spirit of diversity, inclusion, and equality. The accompanying film featured Senco employees performing the national anthem, 'Jana Gana Mana,' in sign language, reinforcing the notion that true independence involves valuing every individual’s voice.

The film is a testament to Senco’s dedication to fostering an inclusive workplace where all contributions are valued.

Joita Sen, Director of Senco Gold & Diamonds, stated, " This Independence Day, we wanted to take a moment and celebrate the force behind our brand’s success. It’s the diversity within our employees that makes us truly unique. With our roots from Bengal, we could have thought of no better way than to represent our national anthem ‘Jana Gana Mana’ by our employees. In order to cheer up our customers, we are also heavily investing to further expand our retail footprint and have planned a high-decibel campaign pan India. All of this underpins Senco’s commitment to provide customers with exquisite designs coupled with superior craftsmanship.”

To mark the occasion and the forthcoming festivals of Dhanteras, Bhai Dooj, and Diwali, Senco Gold & Diamonds introduced a range of promotional offers under the Azadi Utsav – Senco Chain Festival. This campaign, celebrating the unity in diversity that defines India, included substantial discounts. Customers benefited from up to 77% off making charges on diamond jewellery and an additional 3% off the diamond value on purchases over ?2 lakh. Gold jewellery purchases were eligible for up to 30% off making charges.

Additionally, Senco has launched lab-grown diamonds under its Sennes brand. Customers will also receive exclusive gift vouchers worth ?77 per gram with gold jewellery purchases and ?77 per transaction of ?7,700 with diamond jewellery purchases. As Diwali and Dhanteras approach, Senco Gold & Diamonds promises further exciting offers and surprises, continuing its tradition of delivering exceptional value and exquisite jewellery to enhance festive celebrations.