Pulse Candy’s Creative Success: 35+ Awards and Counting!

Pulse Candy, a prominent player in India’s hard-boiled candy market, has garnered over 35 awards in less than a year, highlighting its creative marketing efforts in 2023-24. Known for its catchy tagline ‘Pran Jaaye Par Pulse Na Jaaye,’ the brand has been celebrated for its innovative campaigns that have captivated consumers and garnered industry acclaim.

Throughout the fiscal year 2023-24, Pulse launched several notable campaigns that resonated with audiences and won recognition across various industry awards. Among them, the ‘Courtroom and Jar’ campaign received accolades at the Abbys South Asia and Kyoorius Creative Awards for its unique narrative. The brand also saw success with the ‘Pulse Ka Pandal’ campaign, which won at the ASSOCHAM Awards, and the ‘Pulse of Compliments’ campaign, which celebrated local heroes and earned recognition at the e4m Indian Content Marketing Awards.

Pulse’s ‘Pulse Candy Day’ campaign stood out for its visual appeal and was honoured at the Campaign India Digital Crest Awards. The campaign was also recognised for excellence in influencer marketing at the Impact Digital Influencer Awards. Another highlight was the ‘Pulse Mango Day’ campaign, which featured an augmented reality (AR) filter and won at the Financial Express BrandWagon Ace Awards. The brand’s ‘Pulse of the Sky’ campaign, which set a new record in kite flying, earned a spot in the Limca Book of Records 2024.

Commenting on these achievements, Arvind Kumar, GM, Marketing, Confectionery, DS Group, said, “We take immense pride in Pulse Candy's accomplishments in the past one year. The series of victories highlights our steadfast dedication to consumer-centric storytelling and ground-breaking marketing strategies. From our 'Courtroom and Jar' campaign to the innovative 'Pulse of the Sky' campaign, each initiative reflects our commitment to providing captivating and meaningful experiences for our consumers.”

Pulse has maintained its market leadership in the hard-boiled candy segment for eight years. Since launching in 2015, the brand has redefined the candy category, consistently driving engaging and memorable marketing initiatives. The Pulse Ganesh Mahotsav campaign, which utilised AI for digital storytelling about the festival’s history, was another example of its technological innovation. This campaign won Platinum Metals at both the Vega and Viddy Awards, further highlighting Pulse’s creativity.

As Pulse Candy continues to push boundaries with technology and storytelling, it is well-positioned to lead the industry with unique campaigns that not only entertain but engage and resonate deeply with consumers.