Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
This week, we travel back in time to witness social media marketing in its nascent stage. A novel prospect that looked promising, social media channels also created a lot of confusion about how it can deliver on real business objectives – a question that IMPACT answered. There is also a glimpse of the much-celebrated PITCH CMO Summit in Chennai, which was attended by prominent personalities from the media, marketing, and advertising industry.
