Prime Video Launches Channel K, Bringing Korean Entertainment to India

Prime Video has launched Channel K, a premium Korean entertainment channel, as an add-on subscription for Indian users. Owned by Interactive Media Mix, Inc. (IMX), Channel K offers an extensive library of Korean content, including popular dramas, movies, K-pop concerts, and reality shows. Some of the key titles available on the platform include Summer Strike, Personal Taste, the 2024 BTS FESTA: Message from Jin, Our Season, Joint Security Area (JSA), and The Battle: Roar to Victory.

Available as an add-on subscription for Prime Video members, Channel K can be accessed for a monthly fee of INR 79, with a special introductory price of just INR 1 for the first month. This addition allows Prime Video users in India to enjoy a diverse and curated selection of Korean entertainment, from critically acclaimed films to the latest K-pop performances.

Gaurav Bhasin, Head of Marketplace (Add-on Subscriptions and Movie Rentals) at Prime Video, commented on the launch, stating, "Since launching add-on subscriptions in India, we've seen significant demand for Korean content, with series like Marry My Husband, No Gain No Love, and Jinny’s Kitchen gaining popularity. We're excited to launch Channel K, offering Prime members even more choice in premium Korean content."

Sohn Il-Hyung, CEO of IMX, expressed his enthusiasm, saying, “Channel K’s mission is to deliver premium Korean entertainment globally, and we’re thrilled to collaborate with Prime Video to bring the Hallyu wave deeper into India. Following our success in Japan, this partnership is a step forward in bringing cultural experiences to global audiences.”

Benefits of Add-On Subscriptions on Prime Video:

• No hassle login & billing: Manage all subscriptions within the Prime Video platform.
• More time watching, less time deciding: Discover and browse content seamlessly.
• Enjoy all your favourite features: Access personalised recommendations, consolidated watchlists, and offline viewing across all add-ons.
• Expanded choice: Access thousands of additional titles across 20+ OTT services, including Channel K.

With the launch of Channel K, Prime Video further strengthens its position as a top destination for global content, offering fans an immersive Hallyu experience with the latest in Korean entertainment.