Maruti Suzuki ARENA Celebrates 7 Years with Over 82 Lakh Happy Customers

Maruti Suzuki ARENA, India’s largest automotive retail network, is celebrating its seventh anniversary. Since its launch in 2017, ARENA has delivered mobility solutions to over 11 lakh families annually, amassing a community of more than 82 lakh satisfied customers.

The network has established itself as a market leader, with five out of the top ten cars sold in India during FY23-24 — Wagon-R, Swift, Brezza, Dzire, and Ertiga — all being part of the ARENA lineup. With over 3,069 outlets across 2,596 cities, ARENA is both the largest and most accessible automotive retail channel in India.

Mr. Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, shared his thoughts on the occasion, stating, "As we celebrate seven years of Maruti Suzuki ARENA, we are immensely grateful. This journey has been about more than just selling cars; it has been about transforming the entire car-buying experience. The scale of ARENA’s impact is remarkable – with a vast network of over 3069 outlets across 2596 cities, Maruti Suzuki ARENA is not only the largest but also the most accessible retail channel in India^*. I am particularly excited with the interest we have received from our young customers, who make up 49% of Maruti Suzuki ARENA’s volume^#."

He further added, "ARENA's contribution to Maruti Suzuki remains strong. About 68% of total sales from MSIL in FY23-24 were driven by the ARENA portfolio of cars. As we move forward, we remain committed to deliver exceptional experiences for years to come." The ARENA channel boasts of an unmatched, seamless and connected car buying experience. In its effort to fulfil ever-evolving customer needs and offer them experiences at par with global benchmarks, the ARENA channel has emerged as the definitive choice for Indian car buyers.

The ARENA channel is recognised for its seamless, tech-driven car-buying process. It caters especially to young customers, who represent 49% of its volume. Features such as ARENAverse, Maruti Suzuki Genuine Accessories (MSGA), an online car configurator, website chatbot, and Maruti Suzuki Smart Finance (MSSF) are tailored to meet modern consumer needs.

Positioned as a destination where customers “Find Their Match,” Maruti Suzuki ARENA provides a personalised experience. Its vehicles, equipped with innovations like Dual Jet Dual VVT engines, Suzuki Connect, and S-CNG, reflect the brand’s commitment to young, dynamic consumers.

Maruti Suzuki ARENA’s anniversary underscores its role as the premier choice for contemporary car buyers, offering a perfect blend of innovation, accessibility, and customer satisfaction.