The Titan Group has called for a digital media pitch for all its businesses including Titan watches, Fastrack, Tanishq etc, sources close to the development have told exchange4media. The size of the account is believed to be approximately Rs 40 crore. GroupM's Wavemaker and Dentsu's Sokrati are the incumbent agencies.
Exchange4media reached out to Dentsu which said that Sokrati will be participating in the pitch, however we got no response from Wavemaker and Titan Group at the time of publishing the story. All big agencies are believed to be participating in the pitch.