Nykaa Appoints Sukhleen Aneja to Boost Growth for Kay Beauty and Nyveda

Nykaa, India’s leading beauty and fashion retailer, has announced the appointment of Sukhleen Aneja as Senior Vice President and Business Head for Kay Beauty, Nykaa’s inaugural celebrity beauty brand in collaboration with Katrina Kaif. This move has been aimed at driving Kay Beauty’s expansion in international markets following its successful launch in India. Sukhleen Aneja has also taken on responsibility for Nyveda, an Ayurveda-based brand with global appeal, and will provide strategic direction for several emerging wellness and personal care brands.

Sukhleen Aneja has brought over two decades of extensive sales and marketing experience from Fortune 500 companies such as Unilever, L’Oreal, and Reckitt Benckiser. Most recently, she has served as the CEO of Brands at Good Glamm. Her career has been marked by a proven ability to scale brands through strategic roadmaps, innovation, and business transformation, positioning her well for success at Nykaa.

Launched in 2019, Kay Beauty is India’s first celebrity makeup brand, co-created by Nykaa and Katrina Kaif. The brand has achieved record sales exceeding Rs 150 crore annually and is distributed across more than 150 Nykaa stores and over 450 selective beauty retail outlets in India. Katrina Kaif has worked closely with Nykaa’s innovation team to develop a makeup collection featuring nourishing 'kare' ingredients that deliver a long-lasting, high-performance finish. Kay Beauty has been celebrated for its inclusivity and trendsetting products, including the highly successful Hydra Creme lipstick range. The brand's inclusive Kay Community, with 1.5 million followers on Instagram, has reinforced the message #ItsKayToBeYou.

Adwaita Nayar, Executive Director of Nykaa, CEO of Nykaa Fashion, and Head of Owned Brands, expressed his enthusiasm about Sukhleen’s appointment, stating, “We are delighted to welcome Sukhleen Aneja to the Nykaa Family to lead the Kay Beauty and Nyveda businesses. Sukhleen’s extensive experience in building customer-centric brands will be invaluable as we up our ambition on both brands. For Kay Beauty specifically, her strategic vision, along with Katrina’s marketing mind and might, will enable the Rs.150Cr brand to scale to the next level both domestically and internationally."

Sukhleen Aneja, Senior Vice President and Business Head for Kay Beauty,  shared her excitement about the role, saying, "I am thrilled to join Nykaa and look forward to driving growth and innovation in Kay Beauty and Nyveda. Beauty continues to be under-penetrated in India and that’s where the opportunity lies for creating strong and powerful consumer first brands."

Sukhleen Aneja’s appointment has underscored Nykaa’s commitment to innovation and excellence within the beauty industry. Her leadership is anticipated to drive significant advancements for Kay Beauty and Nyveda, further cementing Nykaa’s position as a leader in the beauty sector.