Dabur Red Paste Becomes First Ayurvedic Toothpaste to Earn IDA Seal

Dabur Red Paste has made history as India’s first homegrown Ayurvedic toothpaste brand to receive the prestigious Seal of Acceptance from the Indian Dental Association (IDA). This recognition underscores the brand’s commitment to providing safe and effective oral care solutions. The announcement was made at the World Dental Show, which hosted over 5,000 dentists and dentistry students, highlighting the clinically proven benefits of Dabur Red Paste alongside its unique Ayurvedic heritage.

The IDA Seal of Acceptance is awarded following a thorough scientific evaluation that verifies Dabur Red Paste’s compliance with safety and efficacy standards. Clinical evidence indicates that the toothpaste addresses various dental issues, such as toothache, bleeding gums, bad breath, yellowing teeth, cavities, plaque, and germ accumulation when used as directed.

Mr. Abhishek Jugran, Executive Vice President of Marketing at Dabur India Limited, expressed pride in this recognition, stating, “The IDA Seal of Acceptance for Dabur Red Paste underscores the safety and effectiveness of our patented Ayurvedic formulation. This achievement as India’s first homegrown brand to receive this honour is a proud moment for us. We appreciate the IDA’s commitment to advancing oral health and value their credible endorsement in reassuring consumers that Dabur Red Paste is a clinically proven solution for preventing and reducing dental problems. Through this partnership, Dabur Red Paste combines modern science with Ayurvedic wisdom, empowering consumers to choose a trusted option for maintaining better oral health.”

Dr. Ashok Dhoble, Honorary Secretary General of the IDA, remarked, “Ayurvedic remedies have been trusted for over 5,000 years, and the IDA’s acceptance of Dabur Red Paste is based on rigorous scientific assessment. Clinical studies affirm its effectiveness in reducing dental problems and promoting overall oral health. This recognition marks a proud moment, as Dabur Red Paste is the first homegrown brand to earn this distinction. It signifies progress in bridging the gap between modern science and Ayurveda for enhanced oral care.”

Dabur Red Paste’s formulation features 13 powerful Ayurvedic ingredients, providing a holistic approach to oral health. At the World Dental Show, the brand showcased its raw ingredients, including their scientific names and health benefits, offering dentists insight into the science behind Dabur Red Paste’s effectiveness. The event generated considerable enthusiasm among attendees, with many dentists eager to incorporate Ayurvedic principles into their practice.

As India’s leading Ayurvedic toothpaste, Dabur Red Paste continues to set standards in the oral care sector by integrating Ayurvedic wisdom with scientific innovation to address the oral health needs of the nation.