As Independence Day approaches, Federal Bank, has partnered with Radio City for an initiative to celebrate the spirit of patriotism. Federal Bank presents ‘Radio City Siachen Se’ is an on-ground program that will take Radio City's talented RJs to Siachen, the world's highest battleground, where they will experience firsthand the challenges faced by our brave soldiers.
The initiative aims to evoke a strong sense of national pride and honor among listeners and viewers. This unique program will offer an unprecedented glimpse into the lives of soldiers stationed in Siachen, showcasing their dedication and sacrifices in protecting our borders.
What are the Key highlights of the Campaign?
- Six Radio City RJs will embark on a 10-day journey from Leh to Siachen under the guidance of the Indian Army.
- The expedition will be documented through compelling videos, interviews, and on-air content.
- A formal flag hoisting ceremony will be held, with RJs participating alongside soldiers in saluting the national flag.
What are the Objectives of this campaign?
- Highlight soldiers' personal stories, sacrifices, and daily challenges in Siachen.
- Discuss the strategic importance of Siachen and the Indian Army's crucial role in protecting the nation.
- Reinforce support for the military through compelling storytelling.
- Utilize multiple channels including digital, radio, and social media to reach a wide audience efficiently.
Who are the Participating RJs?
- RJ Salil from Mumbai
- RJ Aadi from Delhi
- RJ Rashi from Lucknow
- RJ Sumit from Pune
- RJ Harshil from Ahmedabad
- RJ Munna from Chennai
By executing this comprehensive plan, Radio City and Federal Bank aim to celebrate Independence Day in a meaningful way, creating a deeply moving and unforgettable experience for the audience while reinforcing their connection with national pride and unity.
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