AGENCY
Piyush Pandey
Chief Advisor, Ogilvy India
“Fevicol’s Jugalbandi campaign underscores the brand’s unbreakable bond. Using a combination of Pidilite’s unique humorous style and the quirky musical journey of two brothers, we bring alive Fevicol’s commitment to forging enduring connections and resilience across generations.”
CLIENT
Bharat Puri
Managing Director, Pidilite Industries Ltd
“Our latest Jugalbandi film humorously portrays Fevicol as an emblem of lasting connections and enduring strength. We are proud to launch this campaign in a year of special significance, celebrating the 100th birth anniversary of Fevicol’s founder, Balvantray Kalyanji Parekh.”
AGENCY
Amit Nandwani
National Creative Director, Cheil India
“We thought it would be a great opportunity to bring to life MG’s legacy and use it as a narrative to unveil the iconic range. That’s how ‘Drive the Legend’ was born. Shot on the picturesque white sands of Sambhar Lake, the campaign is an ode to MG’s glorious past and its ambitious plans for the future.”
CLIENT
Udit Malhotra
Head of Marketing, MG Motor India
“The launch of our 100-Year Limited Edition is a testament to our enduring legacy and passion for automotive excellence. MG pays homage to the British legacy and racing heritage by launching a range of vehicles in ‘Evergreen’ colour.”
AGENCY
Ram Cobain
CCO, Mullen Lintas
“WelcomeHome is a statement of Future Generali’s unwavering allyship with the Pride family. Our film is set to a trans-man and musician, Jay Anand’s, searing track, and we shot with over 15 members from the LGBTQIA+ community, essaying each person’s beautiful truth as honestly as we could.”
CLIENT
Ruchika Varma
Chief Marketing, Customer and Impact Officer, Future Generali India Insurance
“Our WelcomeHome campaign, which features real-life LGBTQIA+ talents, aims to highlight this fundamental need. By showcasing these stories and experiences, we strike the right chords to foster broader societal acceptance, encouraging a more inclusive and understanding community for all.”
AGENCY
Sooraj Pillai
Group Creative Director, DDB Mudra
“ACKO, as a disruptive force in the motor insurance segment, required an equally innovative and engaging campaign. Collaborating with a director of Gautham Menon’s calibre was a true privilege, bringing a touch of magic behind the camera. I am confident the audience will enjoy the campaign as much as I did.”
CLIENT
Ashish Mishra
Chief Marketing Officer, ACKO
“We have received a lot of love from the people of Chennai for our insurance product and easy claim process. Customers were appreciative of our quick response and turnaround time during last year’s cyclone Michaung. It was a true testament to our commitment to the people of Chennai. With this new campaign, our message will resonate with the larger audience.”
