Since the beginning of the pandemic, adults around the world have been teaching children everyday actions to reduce the spread of germs. During one of their conference calls in Singapore, Grey realized many of their employees, several of whom are parents, highlighted how their young ones don’t fully understand what the pandemic is about and sometimes struggle to follow instructions to stay as safe as possible from the virus. Grey felt something more effective was needed to get this tough audience to adhere to the hygiene messages.
Therefore, the agency along with Heartifact Studios, a game developer, created a gamified tutorial called Keep Off to help parents around the world to get their kids to adopt various steps into their daily play and hygiene routine. As restrictions around the world are gradually lifted and young children are exposed to public spaces, proper hygiene education has become more essential than ever. Access to the game is open to everyone around the world and is available for all devices here --- > http://keepoffvirus.com/
Speaking about the newly launched game, Aaron Phua, Executive Creative Director, Grey Singapore says, “Not for profit, no hidden brand agendas, this is just a simple effort to help those with little people running around the house or where they can’t always keep an eye on them – to adopt a new muscle memory.”
The interactive tutorial comprises of multiple levels, and each level aims to educate the kids on one specific action to help keep COVID-19 away. The kids are tasked to make sure their character follows and maintains hygiene steps to unlock to the next level. Each level illustrates key takeaways such as; wearing masks, cleaning toys, social distancing, washing hands, and more.
CREDITS
- Creative Agency: Grey Singapore
- Chief Executive Officer: Konstantin Popovic
- Executive Creative Director: Aaron Phua
- Art Director/Illustrator: Eslyn Heng
- Copywriter: Eslyn Heng, Ozkan Kusay
- Director of Business Development: Rohit Nair
- Production Coordinator: Sneha Basu
- Production Company: Heartifact Studios
- Game Developer: Sean Ashley Morris
- Sound & Music Designer: Anthony Poi
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