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Cheil India has launched an energetic youth anthem, "Awesome Anthem," designed to resonate with Gen Z while showcasing the standout features of the Samsung Galaxy A55 and A35 5G. These versatile smartphones come equipped with cutting-edge innovations such as Circle to Search, IP67 rating, Nightography, Samsung Knox Vault, and Samsung Wallet.
The Circle to Search feature allows users to simply circle an image or text to gain more information, enhancing user interaction. The IP67 rating provides robust protection against dust and accidental water exposure, while the improved triple cameras on the A55 and A35 capture stunning low-light photos, delivering vivid Nightography with sharp colours and minimal noise. Samsung Knox Vault ensures strong security by safely storing essential information in isolated locations, protecting against both software and hardware threats. Additionally, the revolutionary Samsung Wallet offers a secure and convenient payment solution for millions of digital payment users in India.
Aditya Babbar, Vice President, MX Business, Samsung India, remarked, “The Galaxy A55 and A35 5G epitomise Samsung's commitment to enhancing user experiences through the democratisation of innovation, product experience, and affordability. Our awesome anthem highlights how these devices empower Gen Z to elevate their experiences and embrace their full potential.”
The anthem is a celebration of those who live boldly, featuring a group of friends who embark on adventures enriched by the Galaxy A55 and A35 5G's remarkable capabilities. With its infectious rhythm and dynamic visuals, the campaign serves as a rallying cry for a generation that seeks excitement and connection.
Vikash Chemjong, CCO of Cheil India, added, “With a new smartphone being launched every other day, how do we get our Galaxy A55 and A35 5G phones in the hands of Gen Z? Well, how about putting our song on their lips and showcasing how, for every crazy adventure they indulge in, we've got an awesome feature for it?”
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