Mother's Recipe Launches Catchy Chutney Rap Anthem to Celebrate India's Flavours

Mother's Recipe, India’s beloved ethnic food brand, has launched a vibrant and energetic Chutney Rap Anthem video, designed to become the go-to tune for snack enthusiasts across the nation. This lively anthem captures how Mother’s Recipe Chatpata Chutneys elevate the flavours of Indian snacks, making them irresistible.

The video is a visual feast, bursting with colours, rhythm, and mouth-watering imagery that showcases popular street foods like samosas, paneer tikka, bhel puri, and golgappa, each enhanced by the zesty touch of Mother’s Recipe Chutneys. This fresh take on Indian street food culture delivers a fun message: snacks become tastier with just a spoonful of Mother’s Recipe!

Catchy Lyrics That Stick: In an effort to connect with a dynamic, youthful audience, Mother's Recipe has crafted a rap anthem that resonates with today’s love for Indian street food. With engaging lyrics, the anthem highlights the versatility of Mother’s Recipe Chatpata Chutneys, showing how they enhance any dish, from traditional samosas to contemporary paneer tikka. The upbeat music and rhythmic flow are tailored to resonate with younger audiences, making it both memorable and enjoyable.

The catchy chorus, “Snacks khane ka koi bhi ho dhang, Mother’s Recipe ho hamesha sang,” encapsulates the campaign's essence: no matter the snack, Mother’s Recipe Chutneys are the ultimate companion, adding irresistible flavour to every dish.

A Visual and Auditory Feast: The Chutney Rap Anthem video features a diverse cast of Indian faces and an array of popular snacks, beautifully illustrating the joy of snack time with Mother’s Recipe Chatpata Chutneys. Its fast-paced, energetic style makes it relatable for younger viewers who crave quick, tasty, and authentic food experiences.

Commenting on the launch, Ms. Sanjana Desai, Executive Director of Mother's Recipe, stated, “At Mother's Recipe, innovation meets tradition. Our Chutney Rap Anthem is a fresh take on how we bring flavours to life. We wanted to connect with the younger audience by merging the vibrant street food culture of India with a modern twist, showing that no snack is complete without our chatpata chutneys."