Salsa-ing into success with Wavemaker -Taco Bell’s ‘Loaded with More’ campaign!

Wavemaker India, one of the agencies of GroupM, has secured the integrated media mandate for the Mexican cuisine-inspired fast-food chain Taco Bell. This partnership marks a significant milestone as Wavemaker India steps in to enhance Taco Bell’s brand visibility and establish its presence in the burgeoning Indian fast-food market.

Wavemaker’s Delhi Office will spearhead the media strategy for Taco Bell, focusing on innovative approaches across both online and offline channels. The partnership aims to strengthen Taco Bell’s presence in the market and resonate with the changing tastes of Indian consumers.

As a testament to this collaboration, Taco Bell with Wavemaker, recently launched its latest large-scale campaign ‘Loaded With More’, showcasing the brand’s commitment to delivering crave-worthy, Mexican-inspired cuisine. The campaign, developed by Wavemaker in conjunction with Media.Monks and Creativeland Productions, encourages customers to try new offerings like the ‘Loaded with More Crispy Chalupa Taco’ or the ‘7 Layer Burrito’.

Expressing his enthusiasm for the partnership, Kunal Malhotra, Chief Marketing Officer Taco Bell, said “We are delighted to partner with some of the best minds at Wavemaker as we set out to build Taco Bell as one the most loved QSR brands in India. We are sure that with the media prowess at Wavemaker, we will together establish Taco Bell as food which the new generation of Indian consumers love, by giving them a Loaded with More experience – with Taco Bell Food as well as our communication.”

Ajay Gupte, CEO – South Asia, Wavemaker, commented that “We are excited to welcome a dynamic brand like Taco Bell to our family. We are thrilled to explore new opportunities and build innovative strategies that resonate with Taco Bell’s unique vision. By fusing our expertise with their bold spirit, we’re confident of creating something truly exceptional.”

Taco Bell is a global leader in Mexican inspired Cuisine. Started in 1962, the brand has over 7000 restaurants across multiple countries globally. In India, Taco Bell has a strong presence of 130+ restaurants across 30+ cities.