Parle Products Launches Nakli Bhujiya: A Bold New Snack Experience

Parle Products, a leading name in India’s snacks and confectionery sector, has introduced Nakli Bhujiya, an innovative addition to its Parle Chatkeens range. This playful variant promises to elevate the traditional Bhujiya with a burst of bold flavours aimed at adventurous snack enthusiasts.

The campaign tagline, “Naam Mein Nakli, Taste Mein Asli Se Bhi Asli,” captures the authentic yet surprising flavour experience that Nakli Bhujiya offers. The accompanying TV commercial depicts a dramatic market scene where an unexpected hero, armed with a gulel and a pack of Nakli Bhujiya, outsmarts a group of dacoits, showcasing how simple pleasures can have a powerful impact.

Krishna Rao Buddha, Senior Category Head at Parle Products, stated, “With Nakli Bhujiya, we are offering consumers a product that embodies bold flavours and the spirit of fun. This innovative snack challenges the status quo, delivering a superior experience for those seeking something extraordinary.”

Pramod Sharma, National Creative Director at Rediffusion, added, “The new Nakli Bhujiya commercial is a riot. The baddies versus cops narrative provides the perfect backdrop for our protagonist to take charge—just like the Nakli Bhujiya he enjoys. The collaboration with Parle is always exciting as each product is made for the taste buds of India.”

Nakli Bhujiya is now available in key markets including Delhi, Uttar Pradesh, Maharashtra, and Gujarat, with plans for nationwide distribution. By redefining the Bhujiya experience, Parle continues its legacy of delivering unforgettable flavours, ensuring each bite of Nakli Bhujiya exceeds consumer expectations.