Aakash Educational Services Limited (AESL), a premier name in competitive exam coaching, in collaboration with Sideways Consulting, has launched a compelling new campaign featuring cricket sensation Rishabh Pant. This campaign is a beacon of hope for students retaking the NEET and JEE exams, offering a powerful message of resilience and determination in the face of challenges.
Rishabh Pant's story is nothing short of inspirational. On December 30, 2022, he faced a life-threatening accident on the Delhi-Dehradun highway, emerging with severe injuries. Yet, with sheer grit and perseverance, he made a triumphant return to professional cricket, rejoining Team India for the T20 World Cup and proving his worth on the field showcasing stellar performances.
The campaign draws on Pant's incredible comeback story, offering a message of hope and encouragement to students who are determined to overcome setbacks. It invites them to embrace challenges as opportunities to grow stronger and emerge victorious.
Deepak Mehrotra, MD and CEO of Aakash Educational Services Limited (AESL), said, “As a leader in guiding young minds toward quality education, Aakash Institute recognizes the impact that not clearing a competitive exam can have on a student's morale. With our extensive teaching experience, we understand these challenges deeply. That’s why, through this campaign and our partnership with Rishabh Pant, we’re committed to helping students stay resilient, keep their competitive spirit alive, and come back stronger than ever.”
Founder of Sideways Consulting, Abhijit Avasthi, shared his thoughts on the campaign, “Crafting a campaign around Rishabh Pant's inspiring journey allowed us to create a narrative that resonates deeply with students. It’s about finding strength in adversity, and who better to deliver this message than someone who has lived it."
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