Noise, the connected lifestyle brand, released its latest brand campaign, ‘Made of Noise’, featuring its brand ambassadors, Virat Kohli, and Taapsee Pannu. This campaign marks a significant shift as it celebrates not just internal motivation but also the power of external voices—cheers, criticism, and feedback—in shaping personal success.
As Noise hits its 10-year milestone, the campaign highlights the synergy between internal drive and external influences. Kohli and Pannu, both renowned for their resilience and achievements, embody the message that embracing all forms of 'noise' can lead to greatness.
The campaign conceptualised by Noise’s in-house team, resonates with the journey of Virat Kohli and Taapsee Pannu reflecting how every voice, positive or negative, contributes to personal and professional growth.
Expressing his thoughts on the campaign, Gaurav Khatri, Co-Founder, Noise, said, “At Noise, we’ve always believed in ‘Listening to our inner Noise.’ Over the past decade, this philosophy has driven us to innovate and lead. But as we celebrate 10 years, we also recognize that external voices play an equally important role in our growth when embraced positively. The 'Made of Noise' campaign embodies this philosophy, highlighting how every noise, whether internal or external, can drive us towards excellence.”
Furthermore, Khatri said, “Our Noisemakers - Virat Kohli and Taapsee Pannu are not just ambassadors but epitomize the ‘Made of Noise’ belief, perfectly reflecting the essence of harnessing every noise to fuel their pursuit of excellence. This campaign is a tribute to everyone who uses the world's noise to rise above and succeed.”
With ‘Made of Noise,’ Noise deepens its connection with audiences, encouraging them to channel all the noise in their lives as a source of strength. The campaign aims to transform this external feedback into a powerful catalyst for realizing their dreams.
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