Madame Debuts 'Stay Real' Campaign with Shanaya Kapoor

Madame, one of the womenswear brands in India, has launched its Autumn/Winter 2024 campaign titled Stay Real, featuring Bollywood actor Shanaya Kapoor as its brand ambassador. This initiative encourages women to embrace their individuality and express their personal style confidently during the festive season.

The Stay Real campaign showcases a diverse selection from the Autumn/Winter 2024 Collection, including elegant evening dresses, power blazers, and chic co-ord sets. Each piece is designed for the modern woman, reflecting Madame’s commitment to quality and sophistication. The campaign emphasizes that fashion should resonate with one’s true self, rather than conforming to fleeting trends.

In the video, Shanaya Kapoor exudes self-confidence and authenticity, adorned in curated pieces from Madame's collection. Her vibrant personality and style encapsulate the campaign's spirit, inspiring women to celebrate their uniqueness.

Shanaya Kapoor stated, “Stay Real is a message that deeply resonates with me. Fashion should celebrate who you really are.”

Sumedha Jain, Design Head at Madame, remarked, “This campaign reflects our brand ethos: to empower women to celebrate the unique essence that makes them who they are. Fashion is more than just clothing; it’s a powerful form of self-expression.”

With the Stay Real initiative, Madame aims to connect with Gen Z and millennial audiences, reinforcing its commitment to diversity and self-expression. This campaign seeks to inspire women to embrace their unique narratives, reaffirming Madame's prominence in the fashion industry.