AGENCY
Jaideep Singh
Founder & CEO, Offbeet Media Group
“The creative approach we took was simple. The objective was to make this look like a regular off-the-field conversation between players. It had a powerful message for youngsters – do not let the harsh sun come in the way of your goals.”
CLIENT
Nitin Passi
Chairman and Managing Director, Lotus Herbals
“Our brand values combined with the prowess of women cricketers resonate strongly with our loyal consumers in India and the overseas markets. Our new campaign on Sun protection focuses on India’s first sports sunscreen, which is specifically designed to provide the ultimate sun protection under extreme conditions.”
AGENCY
Pramod Sharma
National Creative Director, Rediffusion Brand Solutions Pvt Ltd.
“Lights have the power to make or break an ambience. We wanted Eveready, one of the most popular household names in India to tell a story that every family can relate to. Hope we have been able to do so with this new film.”
CLIENT
Mohit Sharma
Senior Vice President & Business Unit Head - Lighting & Electricals, Eveready Industries India Ltd.
“This product is performance oriented, and is known to brighten up homes. The new TVC will enable us towards further growth and awareness for this category. We are certain that our new campaign will strengthen our leadership position, while attracting new consumers.”
AGENCY
Rahul Mathew
Chief Creative Officer, DDB Mudra Group
“We don’t even realise some of the biases that we live with and the only way to change them is by becoming more conscious about them. The image of a woman entrepreneur is one such example, and Meesho wanted to change just that.”
CLIENT
Megha Agarwal
CXO, Growth at Meesho
“Through our campaign we are bringing to life stories of women-led businesses from all corners of the country, who have charted their own path, built successful businesses, and created a myriad employment opportunities in their local communities."
AGENCY
Vishnu Srivatsav
National Creative Director, 22feet Tribal Worldwide
“Porter Packers & Movers is tangibly better than any other service out there, and that’s what we wanted to communicate. We needed it to be short, clear and simple, but taking the grammar of Bollywood also gave us a different, interesting, cultural way to communicate these.”
CLIENT
Mohit Rathi
AVP, Customer Growth and Engagement, Porter
“We, at Porter Packers & Movers have always ensured the best service without compromising on our core values of providing safety with damage-proof packaging, economical pricing, and on-time reliable shifting experience. We are committed to delivering a consistent and the most comfortable experience in people’s journey of house shifting.”
