BRAND: Tata Sky
#UnitedByDance
CREDITS
AGENCY: CHIMP&Z WORLDWIDE LLP
CREATIVE COPY TEAM: MOHAMMED SURATWALA, ABHIRUCHI JHA, VINODHINI MURTHY
CREATIVE ART TEAM: SEAN PEREIRA, JAGDISH GADDAM, YASHVI SHAH
ORM TEAM: VIDHYASHREE AMUTHAN
BUSINESS & DIGITAL TEAM: LIONEL PINTO, DHANASHREE THAKUR, RINEESHA SHETTY, ANAM SIDDIQUI, LYNDA NORONHA
PRODUCTION HOUSE: GRIFFIN PICTURES PVT. LTD
EXECUTIVE PRODUCERS: ADITYA KUMBHARE
POST PRODUCTION SUPERVISOR: SACHIN PANDEY
EDITOR: ABHISHEK SATELKAR
VFX: AKSHIT GALA
MUSIC PRODUCER: SIDDHARTH SAXENA
MUSIC MIXING AND MASTERING: SIDDHART SAXENA
AGENCY
Since the extension of the lockdown is taking a toll on people, we wanted to put our best foot forward to help them realize the power of dance on this International Dance Day. The campaign’s success was the result of a strong ORM approach to encourage and engage people to participate.
LAVINN RAJPAL
Managing Director, Chimp&z Inc
CLIENT
We at Tata Sky were committed to helping people across India, true to our mantra of “Staying Jingalala”. Through the International Dance Day campaign, we gave the Indians access to our platform, to come together and create something unique, actionable and shareworthy and in the truest sense, have people #UnitedByDance.
ANURAG KUMAR
Chief Communications Officer, Tata Sky
BRAND: Times of India
#MaskIndia
CREDITS
CREATIVE TEAM:
CHIEF CREATIVE OFFICER: SENTHIL KUMAR
ACCOUNT MANAGEMENT:
SENIOR VICE PRESIDENT & MANAGING PARTNER : JOY CHAUHAN
PLANNING TEAM:
SENIOR VICE PRESIDENT & NATIONAL PLANNING DIRECTOR: PINAKI BHATTACHARYA
AGENCY
The edit has been painstakingly crafted to lock the eyeline in all images so that the transitions from one homemade mask to another are all seamless. It’s time to turn any clean cloth into a mask and wear it for India. It’s time to dig deep into our cultural roots and create popular culture, inspiring every Indian to wear a mask like a warrior.
SENTHIL KUMAR
Chief Creative Officer, Wunderman Thompson, India
CLIENT
What makes the #maskindia campaign special is that it has an immediate relevance and benefit to everyone in the country. We strongly believe it can play a critical role in our fight against the pandemic. I would like to specially congratulate Wunderman Thompson for not only turning around and developing the campaign from scratch within 2 days but having done so in the times of a complete lockdown!
SANJEEV BHARGAVA
President, Marketing, The Times of India
BRAND: Himalaya Drug Company
#ThePurestGreeting
CREDITS
AGENCY: 82.5 COMMUNICATIONS
CHAIRMAN AND CCO: SUMANTO CHATTOPADHYAY
CEO AND CO CHAIRMAN: KAPIL ARORA
HEAD OF STRATEGIC PLANNING: RISHABHA NAYYAR
EXECUTIVE CREATIVE DIRECTOR AND CREATIVE HEAD: MAYUR VARMA
CREATIVE DIRECTORS: RWITAYAN MUKHERJEE, DURGA BANGDE
SR VICE PRESIDENT & BRANCH HEAD - SOUTH: NAVEEN RAMAN
PRODUCTION HOUSE: GOOD MORNING FILMS
DIRECTOR: SHASHANK CHATURVEDI (BOB)
AGENCY
The Namaste is such a beautiful yet practical gesture with so many layers of meaning. It is wonderful to make this film for Pure Hands as a vehicle to spread the message of the Namaste—a message that is all the more meaningful during the pandemic.
SUMANTO CHATTOPADHYAY
Chairman and CCO, at 82.5 Communications
CLIENT
This film captures the beauty, essence, and great wisdom of our Indian greeting, Namaste. Today, as we practice social distancing, the phenomenal knowledge and wisdom of this greeting holds great value in our lives. We hope that this film spreads love and happiness as well as keeps you all safe. Stay safe, stay healthy. Namaste from our hearts at Himalaya to yours.
PHILIPE HAYDON
CEO, The Himalaya Drug Company
BRAND: Dabur Amla
CREDITS
AGENCY: OGILVY INDIA-NORTH
CLIENT: DABUR INDIA LTD
AGENCY
Dabur Amla’s ‘Saluting Brave Women’ film is a hat tip to all the courageous women who are currently at the front-line fighting COVID 19. These women working as doctors, nurses, media people, police force, pilots are taking the risk head on so that one day we can all STEP out fearlessly. This execution was a delightful find and coupled with a nice narration, we are super happy with what we have created.
RITU SHARDA
Chief Creative Officer, Ogilvy India-North
CLIENT
Dabur Amla’s core lies in strength. It’s a household name trusted by women across generations. A mother, wife, friend - we all know the real-life women warriors, who have been fighting the crisis. We wanted to salute their strength and unfaltering dedication. The little we could do was to make them the real celebrities of our film.
RAJEEV JOHN
Sr. GM, Dabur India Ltd
