Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape.
As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
This week, we are revisiting 2010, when Sam Balsara, Nandita Das, and Vivek Bahl sat together to discuss responsible marketing. The trio talked about the portrayal of women in ads and movies, and how it has become more progressive over the years. We are accompanying it with a few photos from a special event organised by Aidem, which took place in 2011.
