E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
  • About
  • Team IMPACT
  • Contact us
  • Subscribe
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • TALKING POINT
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
    • IMPACT TOP 50 WOMEN 2022
    • IMPACT TOP THIRTY UNDER THIRTY 2021
    • IMPACT TOP 30 UNDER 30
    • IPOY-2019
search
  1. Home
  2. Talking Point

'ENGAGEMENT ON VERTICAL VIDEO ADS UP BY 51% IN THE LAST ONE YEAR'

InMobi has released its latest report on the state of Programmatic Video Advertising in the APAC region for Q1 2020

BY TEAM IMPACT
08th June 2020
'ENGAGEMENT ON VERTICAL 
VIDEO ADS UP BY 51% IN 
THE LAST ONE YEAR'

InMobi has released its latest report on the state of Programmatic Video Advertising in the Asia Pacific for Q1 2020. Smartphone video viewing in the Asia Pacific has grown quite popular as the average time spent engaging with video on mobile devices is 84 min per day. Shopping (e-commerce + retail), News, CPG, Tech, Entertainment and Dating are the top spending categories in Southeast Asia. Shopping emerged as the largest spending category in Q1. Shopping, News, Dating, Finance and Entertainment have witnessed a 100% increase in programmatic spending over the last couple of quarters.

PROGRAMMATIC VIDEO STILL PICKING UP IN INDIA: According to the report, News is the biggest spender on programmatic video in the country in Q1 2020. Shopping category spends increased by 28%, while music and audio, health and fitness, and Education grew by 500%.

MOBILE VIDEO ADS DELIVER THE HIGHEST ENGAGEMENT IN INDIA: The report reveals, the Click Through Rate (CTR) on banner format has decreased by 22%. On the contrary, the CTR for horizontal and vertical video formats has increased by 156% and 490% respectively, while the video completion rate of vertical video format is 150% higher than horizontal format. However, the analysis further states that landscape videos are the preferred format for Indian advertisers. Horizontal format video still accounts for the majority of spends, i.e., 72%. Entertainment and Finance category of advertisers spend almost equally on horizontal and vertical videos.

Highlighting the possibility of vertical video emerging as the clear favourite, the report says, “Video, undoubtedly, is superior to other formats with 4.5 times higher engagement. While the spend on vertical videos is lower, the impact-driven is higher by 7.6 times the engagement when compared to banners and 2.3 times the engagement when compared to landscape videos. Engagement on vertical videos has increased 51% over the last year, as more and more advertisers invest in building truly mobile-first video assets thereby delivering a better video viewing experience. Vertical video has seen a 3.6 X higher growth in comparison to video overall in the last one year.”

The report explores the state of programmatic video advertising across India, Southeast Asia and Australia-New Zealand, based on data from April 2019 to March 2020.

  • TAGS :
  • InMobi
  • Report
  • IMPACT magazine
  • video

RELATED STORY VIEW MORE

KHADIM STEPS UP ITS DESIGN GAME
AGEAS BRINGS IN DEEP FAKE TECH TO MAKE INDIA FUTURE READY
DIAGEO INDIA SAYS CHEERS TO YAARI

TOP STORY

HOW TATA NEU LEVERAGED IPL 2022 ON TV FOR ITS LAUNCH

Find out how the all new app has successfully made its presence felt at the mega event this year


'CONTENT IS KING, FANS ARE KING KONGS'


GODREJ COMBINES COOLING WITH HEALTH


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE


IMPACT SPECIAL ISSUES


  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • 14th-ANNIVERSARY-SPECIAL

  • 13th-ANNIVERSARY-SPECIAL

  • TOP 50 MOST INFLUENTIAL WOMEN

VIDEO GALLERY VIEW MORE

M.V Shreyams Kumar of Mathrubhumi Group talks to Neeta Nair of IMPACT
Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

HOME

COVER STORY

CMO INTERVIEWS

TALKING POINT

CREATIVE ZONE

SPOTLIGHT

INTERVIEWS

BACKBEAT

VIDEOS

HAPPENINGS

E-PAPER

THE TEAM

EVENTS

OTHER LINKS

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. B-20, SECTOR 57 NOIDA (U.P)

Connect With Us !

+ (0120) 4007700


Copyright © 2019 impactonnet.com