BRAND: Godrej HIT
Campaign: Dark Side of Mom
AGENCY
“Dark Side of Mom is an act of love, an ‘instinct’ in every mother to protect her family when it matters. In this film, the mother protects her son.”
Satriono Kartodimedjo
Executive Creative Director, Bates Indonesia
CLIENT
“By consistently driving the message that every mosquito can spread deadly diseases, Godrej Kala HIT has built consumer relevance. The new TVC emphasizes the importance of killing them immediately.”
Somasree Bose Awasthi
CMO, Godrej Consumer Products Limited (India)
BRAND: Crompton Greaves Consumer Electricals Ltd.
Campaign: The Secret of Fine Taste
AGENCY
“When you’re passionate about something, it shows. In this film you can see Crompton’s passion for innovation with every new product they launch. And for a nation of foodies and the land of masalas, it’s the perfect product to experience the finer taste.”
Hemant Shringy
CCO, BBDO Mumbai
CLIENT
“With the latest TVC, we aim to package our communication through visual and artful humour to help our consumers relate to their kitchen cooking woes, and plug in the transformation that the new-age MaxiGrind Technology can bring into our kitchens.”
Pragya Bijalwan
CMO, Crompton Greaves Consumer Electricals Ltd.
BRAND: British Paints
Campaign: Har Ghar Muskuraye, Jab Rang Gungunaye
AGENCY
“The intuitive happiness of home, which buzzes with all feelings inside, is fairly similar to the way you unconsciously hum a song when your heart is at peace. The campaign, ‘HarGharMuskuraye Jab Rang Gungunaye,’ is just an extension of the brand’s core communication i.e. ‘Rang Gungunaye’”
Darpan Sharma
CEO & Strategist, DigiStreet Media
CLIENT
“We want people to feel happy when they see their dream house in long-lasting and protective colors. Our range of coatings for every solution plays a pivotal role in capturing this happiness and making it last forever.”
Yogesh Bhatia
COO, British Paints
BRAND: Magicbricks
Campaign: Property Sahi, AurAb Services Sabhi
AGENCY
“Home buying can be an anxious experience and customers often look to experts for advice and assistance. We wanted to solidify Magicbricks position as a true partner in this journey by highlighting MB Prime’s value propositions in a succinct yet impactful manner.”
Ankur Suman
Partner & Executive Creative Director, RK Swamy
CLIENT
“The campaign reflects our legacy of reimagining customer experiences by offering new and innovative solutions. MB Prime is a premium service which will continue to drive convenience by offering personalized services to our customers.”
Devarshy R. Ganguly
Head of Marketing, Magicbricks
