Mismatchd Launches: A Sustainable Fashion Brand Celebrating Duality

Mismatchd, a premium fashion brand, is thrilled to announce its launch, dedicated to celebrating the universal concept of duality. Drawing inspiration from the harmonious balance of Yin and Yang, the interplay of Day and Night, and the divine nature of Shiva as both creator and destroyer, Mismatchd encapsulates the essence of the complex, contrasting elements within each individual. The brand’s designs encourage wearers to embrace and express their multifaceted identities through fashion.

Founded by D2C marketing expert Sakshi Sharma, Mismatchd is rooted in a passion for philosophy, fashion, and sustainability. “Mismatchd is born from the philosophy of duality,” says Sharma. “We hope that every time you wear Mismatchd, you are reminded of your own dualities.”

Sustainability is not merely a trend; it is a core value for Mismatchd. The brand is committed to creating fashion that is both environmentally responsible and stylish. With thoughtfully selected fabrics and a no-waste, low-inventory model, Mismatchd aims to promote a more intentional and mindful wardrobe.

Currently available online with delivery across India, Mismatchd has plans to expand into offline retail and marketplaces in the near future.