Hero MotoCorp and FIH Launch five-year partnership to boost Hockey’s future

The International Hockey Federation (FIH) is excited to unveil a transformative five-year partnership with Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters. This landmark agreement solidifies Hero MotoCorp's role as FIH’s Global Leadership Partner and continues their 15-year commitment to advancing global hockey.

This strategic alliance is set to elevate hockey to new levels, drive its international expansion, and inspire future generations of hockey enthusiasts. The partnership underscores both organizations' dedication to fostering the sport and enhancing its global presence.

Commenting on the agreement, Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, said “As the world gathers for the Olympic Games, I am proud to announce the renewal of our partnership with the International Hockey Federation (FIH) for the next five years. This collaboration highlights one of the most significant international sports alliances. In India, hockey symbolizes national pride and heritage.”

Dr. Munjal further emphasized Hero MotoCorp’s commitment to hockey, saying, “We recognize the profound impact of sports on transforming lives and communities. Hockey, as our national sport, resonates deeply with our cultural values. I congratulate Tayyab Ikram for leading the sport's evolution through innovative tournaments and formats, which have broadened hockey's appeal and engagement with young audiences.”

FIH President Tayyab Ikram, stated, “This renewed partnership with Hero MotoCorp represents a tremendous support for the development of hockey – FIH’s number one mission – all around the world.”

Ikram continued, “Hero MotoCorp’s support will enable us to expand our ambitions and objectives for the betterment of hockey. On behalf of FIH and the global hockey community, I extend our deepest gratitude to Hero MotoCorp and its Executive Chairman, Dr. Pawan Munjal. We were honored to welcome him at the Paris 2024 Olympics hockey events.”

The partnership, effective immediately, will cover all FIH events for the next five years. This includes prominent tournaments such as the FIH Hockey World Cup, FIH Hockey Pro League, FIH Indoor Hockey World Cup, FIH Hockey Junior World Cup, FIH Hockey5s World Cup, and FIH Hockey Nations Cup.