SOTC Travel Celebrates 75 Years with Regional Campaign Launch

SOTC Travel, a prominent omnichannel travel and tourism company, has launched a vibrant new campaign comprising six films in key regional languages. This initiative, marking the brand’s 75th anniversary, reinforces its positioning as a leading travel partner in India, encapsulating the essence of the Indian traveller.

The campaign, designed to resonate with modern, young Indian travellers, intertwines unique cultural narratives into engaging storytelling. Each of the six films features couples from various regions, highlighting local passions such as football in West Bengal, cricket in Maharashtra, business in Gujarat, education in Tamil Nadu, technology in Karnataka, and fashion in North India. Despite their diverse holiday aspirations, these couples share a common preference for booking their travels with SOTC, showcasing the company’s understanding of complex holiday planning tailored to regional tastes.

SOTC, founded 75 years ago, is committed to being an Indian-born brand that connects deeply with regional travellers. The company has crafted special holidays targeting key markets, ensuring that the diverse interests of each region are met.

To further enhance the travel planning experience, SOTC has invested in AI technology, allowing customers to easily customise itineraries and access personalised recommendations and budget options, all aimed at creating unforgettable journeys.

S.D. Nandakumar, President and Country Head - Holidays and Corporate Tours, SOTC Travel Limited, stated, “At SOTC, we take pride in being a homegrown Indian brand and recognise the importance of connecting with diverse regional travellers across the country. This unique campaign reflects our understanding of regional passions and preferences.”

Asif Riaz, Vice President & Head of Marketing at SOTC Travel Limited, added, “Celebrating our 75th anniversary, we’re excited to unveil a campaign that embodies our belief: No one understands the Indian traveller better than SOTC. Each film captures India’s cultural richness, showcasing our commitment to memorable holidays.”

Sudhir Nair, Founder & CEO of 21N78E Creative Labs, remarked, “In a diverse country like India, every region has distinct cultural nuances. We tapped into these insights to create a campaign that maintains a consistent brand narrative while reflecting local essence.”

With this campaign, SOTC Travel aims to further solidify its status as a preferred travel partner, connecting meaningfully with the Indian traveller.