Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
Advertising veteran Shashi Sinha was recently honoured with the Lifetime Achievement Award at the e4m Media Ace Awards 2024. In light of this, we’re revisiting 2014, when Shashi Sinha made waves by propelling IPG Mediabrands to become the second-largest media agency in the country—just under a year after assuming the top role. We’re also sharing photos from e4m’s CMO League, where industry stalwart Sanjay Khosla engaged with top leaders in the field.
