CAMPAIGN: DOUBT KO KARO OUT
“We wanted to lend an insight that not just cuts across India but also one that address a key pain point. That is why we came up with the “Doubt ko Karo Out” campaign. The attempt is to gently nudge consumers to make CoviFind an essential part of their everyday life.”
Paul Dueman, Chief Strategy Officer, Tilt Brand Solutions
“We want to take CoviFind to each and every home in the country and make testing accessible to everyone, so as to empower everyone to resume engaging with life in a safe and responsible manner. We have been absolutely thrilled with the process, commitment and output of Tilt.”
Sanjeev Bhatt, Sr. Vice President, Corporate Strategy, Meril
CAMPAIGN: JISE MASK BINA PAO, HAATH DHOKE PEECHE PAD JAO
"We've addressed an important issue with a light touch -- using a Hindi expression that has a connect both with soap and the behaviour we are encouraging -- making it an apt way for Glori soap to deliver a social message."
Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications India
“People have stopped caring about wearing the mask and as their well-wisher Glori wants to remind them to keep the mask on. Through this campaign we urge people to follow safety measures and ensure that others do it as well.”
Rahul Gyanchandani, JMD, RSPL
BRAND: MANIPAL CIGNA HEALTH INSURANCE
“Manipal Cigna's core brand purpose is to stand by humanity not just in illness but also in wellness. We are proud to be partnering #SaathDijiye that not just intends to inspire people to step up for others but also reaffirms Manipal Cigna's commitment of serving Indians in times of their need,"
Himanshu Saxena - EVP & Head of Integration, McCann
“Inspired by all the selfless acts and generosity that we saw, and our brand purpose of being with our customers in illness and wellness, we have put together this message to celebrate the spirit of togetherness and how it makes a difference”
Sapna Desai, Head of Marketing and Online Sales Manipal Cigna Health Insurance
BRAND: LOTUS ORGANICS
“While on the surface the tonality of the campaign is like a ‘polite call out’ but the real objective is to create an urgency about a sustainable lifestyle. We believe it will happen especially, when the call out comes from a person like Dia Mirza, who adds a lot of authenticity to the initiative.”
Swami Anand Tirth, Director (Consultant), Thinking Folks Brand Solutions
“At Lotus Organics +, we strongly believe in sustainability, protecting nature and our wildlife. Our intention is to inspire people to adopt a sustainable lifestyle and realize the importance of climate change and how it adversely affects our wildlife and the environment”.
Nitin Passi, JointManaging Director, Lotus Herbals