Zepto aims to level up the Raksha Bandhan celebrations this weekend. With its latest campaign ‘Rakhi Aapki, Lifafa Humara,’ Zepto has put a modern twist on the traditional ‘Shagun Ka Lifafa.’
After the massive success of Zepto’s 3rd-anniversary campaign, where they delivered a whopping 750,000 orders, the bar is being set even higher. This Raksha Bandhan, Zepto aims to deliver over 3.5 million orders in just three days.
As part of the campaign, Zepto will be delivering a special ‘Raksha Bandhan special Zepto Lifafa’ containing a special scratch card with a chance to win prizes worth INR 5 crores including: cars, a luxurious trip to Dubai, iPhones, TVs, speakers, washing machines, and many more exciting gifts! And here’s the best part: everyone’s a winner—no lifafa goes empty, not even for the brothers!
Furthermore, Zepto will also roll out a rap ad-film that perfectly captures the fun, teasing, and love that defines sibling relationships. It’s all about playful banter, wrapped in a catchy tune, and guaranteed to make the viewers smile.
Chandan Mendiratta, Chief Brand officer, Zepto, shared his excitement on the campaign. He said, “Shagun ka Lifafa holds cultural significance during Raksha Bandhan, and we decided to take the sibling rivalry to a whole new level” said. “We’re thrilled to partner with Dabur and many other partners including Easemytrip, Ariel and Tide to bring exclusive prizes and experiences to our customers, making this festival even more special.”
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