E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
  • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • TALKING POINT
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
    • E4M EVENTS CALENDAR
    • WEBINAR
    • IMPACT TOP 50 WOMEN 2023
    • IMPACT DIGITAL INFLUENCER AWARDS 2022
    • IPOY 2022
search
  1. Home
  2. More From Impact

LEAD GENERATION WILL BE KEY, says ABE THOMAS, CEO, BIG FM

Marketers are increasingly looking for lead generation and customer acquisitions over mere media reach.

BY TEAM IMPACT
15th January 2020
LEAD GENERATION WILL BE KEY, says ABE THOMAS, CEO, BIG FM

Trend no 1:  Marketers are increasingly looking for Lead generation and customer acquisitions over mere media reach. Given the slowdown in most categories, clearly the onus of lead generation and customer acquisition is shifting to the media platform. Marketers are clearly looking for more accountability from their media partners.

#Trend no 2:  Analytics and Data driven marketing will drive the true value of Programmatic advertising and branded content.

#Trend no 3:   Artificial Learning and Machine Learning will drive content creation and the creators gut insight will be ratified/replaced by AI.

#Trend no 4: Change in consumption habits in many categories are creating new marketing challenges for brands to stay relevant. Strategic Account Planning is becoming critical to brand relevance and product re-engineering.

#Trend no 5: Purpose driven marketing will become a key to win brand love as well as employee love.

We are optimistic of Radio’s role in the coming new decade given the unique strengths of radio:

  • The hyper-local reach driving customer acquisition and sales.
  • The magic of radio creating such strong and endearing imagery for the brand.
  • The incremental reach of radio when added to any other media.
  • The seamless integration of radio with any other media leading to amplification of the communication.
  • The impact of local influencers and the trust and credibility they enjoy.
  • The account management expertise coupled with local market insights that radio networks possess that can create meaningful marketing partnerships
  • The medium of choice for purpose driven marketing so essential to build brand love.
  • TAGS :
  • BIG FM
  • Radio
  • Abe Thomas

RELATED STORY VIEW MORE

Data protection benefits creators and agencies
GenZ - India's Powerhouse
'Tis The Season

TOP STORY

Zooming Into Success

Haresh Kathrotiya, MD, GM Tea Packers Pvt. Ltd. writes about his passion for driving, and how it has helped him to focus, introspect, and ignite innovative ideas.


Return of Hope


Passing On the FCB India Baton


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Dheeraj Sinha, Group CEO, India and South Asia, FCB speaks to Neeta Nair of IMPACT

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

HOME

COVER STORY

CMO INTERVIEWS

TALKING POINT

CREATIVE ZONE

SPOTLIGHT

INTERVIEWS

BACKBEAT

VIDEOS

HAPPENINGS

E-PAPER

THE TEAM

EVENTS

OTHER LINKS

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !

+ (0120) 4007700


Copyright © 2023 impactonnet.com