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LATEST AD CAMPAIGNS

SHOWCASE OF THE NEW CAMPAIGNS

BY Aniket Tembulkar
31st May 2022
LATEST AD CAMPAIGNS


BRAND: KFC
CAMPAIGN: HOWZZAT

AGENCY
“Increasingly, voice marketing is forming an integral part of any Digital marketing commerce. While we had fun working on it with KFC, the idea was to ensure that consumers have as much fun while ordering their favourite KFC chicken.”
Aalap Desai, CCO, Isobar & Taproot India

CLIENT
“We all know how KFC is the perfect companion for cricket matches. And now we’ve taken this partnership a notch, or rather, few decibels higher. A first for the QSR category, we have introduced an app-exclusive voice enabled offer that encourages fans to shout ‘Howzzat’. The louder they cheer, the higher the discount.”
Moksh Chopra, CMO, KFC India


BRAND: GODREJ AER
CAMPAIGN: IF BATHROOMS COULD TALK

AGENCY
“Talking rooms is a wonderfully fertile creative canvas for Godrej aer. The film is insightful and single-minded, and at the same time full of fun and quirk. Godrej aer power pocket is quite a disruptive product, and I think the communication is just as fresh.”
Anu Joseph, Chief Creative Officer, Creativeland Asia

CLIENT
“A guest-ready bathroom is a fragrant one. And when you have Godrej aer power pocket in the bathroom, that’s taken care of. Its power gel technology ensures that your bathroom smells great for up to 30 days.”
Somasree Bose Awasthi, CMO, Godrej Consumer Products Limited (India)


BRAND: OREO
CAMPAIGN: #THINGSAREGETTINGSTRANGER

AGENCY
“It’s an amazing opportunity which brings together two iconic brands –Netflix and Oreo. For the first time, these powerful brands have come together to create a magical experience for the audiences – turning the Oreo cookie red under the influence of Stranger Things.”
Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett

CLIENT
“Oreo Red Velvet is a highly exciting concept with our iconic Black cookie turning Red for the first time in India. The partnership with Netflix X Stranger Things takes this up a notch higher bringing two pop culture brands together in a very innovative way fusing our distinctive identities during season time.” Sunainika Singh, Director, Biscuits & Bakes, Marketing, Mondelez India


BRAND: CRED
CAMPAIGN: PLAY IT DIFFERENT

AGENCY
“As Mr. Shastri said, a day with him is never dull. We had a great time shooting and exploring the wild side of his life. He was quite a sport, pun not intended. ”
Ayappa KM, Founder and Director, Early Man Film Pvt. Ltd.

CLIENT
At Cred, we are constantly working to enhance members’ experience to make it more engaging, frictionless and rewarding. We are consolidating our message of rewarding the right financial decisions and the privileges that come by being a member of the Cred community.
Kunal Shah, Founder, CRED

 

  • TAGS :
  • #KFC
  • #GODREJ AER
  • #OREO
  • #CRED

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