ITC Launches Candyman Tadka Lollipop with Sweet and Tangy Twist

ITC Candyman has unveiled its latest product, the Candyman Tadka Lollipop, marking the brand’s highly anticipated entry into the lollipop segment. This new offering promises to deliver a delightful fusion of sweet and tangy flavours, setting a new benchmark in the confectionery industry.

The Candyman Tadka Lollipop features enticing variants of green mango and tamarind, complemented by a masala-filled centre that releases an explosion of flavours. The product’s playful tagline, “Sweet Outside, Naughty Inside,” encapsulates the fun and mischievous spirit for which Candyman is well-known.

To accompany the launch, the brand has released a new campaign that highlights the playful nature of its young audience, who, while appearing sweet and innocent, also possess a cheeky side—much like the delicious ITC Candyman Tadka Lollipop, which starts sweet but reveals a naughty yet tasty masala surprise within.

Rohit Dogra, COO of Chocolates, Coffee and Confectionery, commented, “Candyman Tadka is an exciting expansion for us as we enter the lollipop category. This product represents our commitment to innovation and pushing boundaries in the confectionery space. With its unique masala-filled core and the perfect balance of sweet and tangy flavours, Candyman Tadka offers a refreshing experience that truly stands out in the market. We are confident that this launch will further strengthen ITC’s presence in the confectionery category and open up exciting avenues for growth.”

On the new television commercial campaign, Damodaran Nair, President of FCBUlka Bangalore, said, “The younger audience have a playful duality—they’re not just sweet; they can be cheeky and mischievous when they want to be. That’s why Candyman Tadka Lollipop is the perfect match, bringing a bold twist to the traditional lollipop. We saw the opportunity to shake up the category and create a fun, cheeky campaign that captures this flavorful combination. We're excited to see how Candyman Tadka will redefine the way lollipops are enjoyed in India. And we know this is just the start of something big.”