ITC and Pizza Hut Launch Collaboration with Sunfeast Beverages

In a significant collaboration, food industry leaders Pizza Hut and ITC have announced the introduction of bestselling Sunfeast beverages—Dark Fantasy Milkshake and Mango Smoothie—into Pizza Hut’s menu. This partnership aims to enhance the dining experience by catering to evolving consumer tastes across the country.

Timed for the festive season, these beloved Sunfeast beverages are expected to elevate celebrations for Pizza Hut's customers. The Dark Fantasy Milkshake combines the signature taste of Sunfeast Dark Fantasy with Belgian chocolate in a creamy base, appealing to chocolate lovers. Meanwhile, the Mango Smoothie offers a refreshing blend of ripe mangoes, fruit, and creaminess, ideal for those seeking a tropical treat.

This collaboration allows both brands to cater to diverse audiences, ensuring that all age groups, particularly children, find something enjoyable.

Rohan Pewekar, Managing Director of Pizza Hut India, stated, “We are thrilled to broaden our offerings through this partnership with ITC. The shakes perfectly complement our menu and the moments our customers cherish—whether unwinding with colleagues, enjoying a meal with family, or celebrating occasions with friends. Launching these products during the festive season makes these shared experiences even more special.”

Vivek Kookkal, Vice President & Head of Dairy and Beverages at ITC, commented, “Consumer preferences are at the core of all our initiatives, and it is our constant endeavour to facilitate unique consumer experiences. With this partnership, we are delighted to offer two of our most loved beverages that will pair perfectly with Pizza Hut dishes. This collaboration reflects the synergies between our brands to provide unmatched experiences to consumers.”