AGENCY
Josy Paul
Chairman & Chief Creative Officer, BBDO India
“#ShareTheLoad is not just an advertising campaign, it’s a silent revolution that is changing the way Indian society perceives household chores between couples. Each year we uncover a hidden truth. Our attentive listening process, in collaboration with the team at P&G Ariel, helps us sense the mood of the nation, the home, and the individual.”
CLIENT
Mukta Maheshwari
Chief Marketing Officer, P&G India, and Vice President - Fabric Care, P&G Indian subcontinent
“In response to the evolving dynamics within households, driven by the increasing representation of women in the formal sector, we recognise the need to adapt our approach to laundry care. At Ariel, we are committed to creating an ecosystem at home that empowers women by easing their domestic responsibilities.”
AGENCY
Rituraj Dasgupta
Head, ABP One
“Every year through the Mishti campaign, we have highlighted varied nuances of Bengal. But this year, we have taken a huge leap in every aspect. An animated DVC encapsulating five known and lesser-known festivals, having archival value, was planned to launch the campaign.”
CLIENT
Nitin Saini
Vice President, Marketing, Mondelez India
“West Bengal boasts rich cultural tapestry of music and cuisine, with Mishti being emblematic of this. For the fourth year, we aim to ride on the overwhelming success of the past Cadbury Dairy Milk Gaane Mishti seasons, and elevate this year’s celebration by capturing the hearts and taste buds across generations.”
