CARS24, a leading Indian AutoTech firm, revolutionising the sale, purchase, and financing of pre-owned cars across India, Australia, Thailand, and the UAE, has announced a strategic partnership with Truecaller, the premier global platform for verifying contacts and blocking unwanted communications. This collaboration is set to enhance customer safety and streamline business communication in the AutoTech sector, where trust and security are paramount. Truecaller's Verified Business Caller ID solution will play a crucial role in this initiative.
Operating across multiple regions, CARS24 guarantees customers receive seamless, transparent, and secure communication throughout the car buying and selling process. By integrating Truecaller’s Verified Business Caller ID solution, CARS24 ensures that customers do not miss crucial updates related to their transactions. This trusted calling experience features the brand name, logo, category name, verification tick, and a distinctive green badge, all of which enhance reliability and customer recognition.
With its advanced communication features, such as Call Reason, CARS24 provides additional context for its calls, helping to build user confidence before the call is answered. This innovative feature improves communication efficiency and strengthens customer trust and engagement
CARS24 also utilises Truecaller’s advanced customer experience features, including Video Caller ID and Call Me Back. With Video Caller ID, CARS24 can offer a visually engaging representation of the brand, enhancing the user's experience by providing rich media alongside the Call Reason feature. This adds an extra layer of visual context, ensuring a seamless customer experience.
In addition, CARS24 has implemented Truecaller’s Call Me Back feature, which helps gauge customer intent and availability, enabling calls to be made at the optimal time if a crucial business call is missed. This functionality aids in identifying interested customers, scheduling callbacks during preferred times, and reducing repeat calls, thereby improving the overall customer experience.
To further enhance the customer onboarding process, CARS24 uses Truecaller’s 1-Tap, OTP-less verification solution. This accelerates the sign-up process for new users on CARS24’s app and mobile site, resulting in faster registrations and a swift, secure online login experience.
Commenting on this exciting development, Gajendra Jangid, Chief Marketing Officer and Co-Founder at CARS24 said, “Customer trust is everything to us, and this partnership with Truecaller takes that trust to the next level. We’re all about making the car buying and selling experience as smooth and secure as possible. With Truecaller's Verified Business Caller ID solution, our customers can feel confident that when we reach out, it's genuinely us, ensuring every interaction is clear, efficient, and exactly what they need.”
Speaking about the partnership, Priyam Bose, Global Head GTM and Developer Products, Truecaller, said: “Truecaller is synonymous with trust and safety in communication. We provide businesses with solutions that boost communication experience and ensure safety while communicating with users. We are excited about our journey with CARS24, enabling them to ensure their customers have a safer, smoother, and more seamless experience. There is no greater joy than contributing to these meaningful moments of users with the right experience.”
Truecaller’s Verified Business Solution empowers business calls with brand identity and context, fostering reliable customer communication. Over 2,500 active businesses worldwide have benefited from the Verified Business Caller ID and other advanced communication capabilities. This solution enhances business call efficiency and significantly reduces phone call-related frauds and scams, promoting heightened customer safety in business communications.
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