Max Fashion Unveils Kalki Koechlin as the Face of ‘New New You’ Campaign

Max Fashion India has appointed Kalki Koechlin as the face of its latest campaign, ‘New New You,’ which promotes self-expression and transformation through fashion. This initiative underscores Max Fashion's dedication to providing fresh, trendy styles for its existing customers while attracting new ones by highlighting personal style journeys.

The campaign aims to foster emotional connections by centring on personal reinvention, showcasing how fashion empowers individuals to explore new versions of themselves. With a robust media plan that encompasses both online and offline platforms, Max Fashion is set to enhance brand awareness and drive engagement across diverse audiences.

Kalki Koechlin embodies the spirit of this campaign, reflecting the essence of personal transformation. Influencers will also participate, sharing their ‘New New You’ moments on social media to broaden the campaign's reach and visibility. This collaborative effort aims to engage audiences in an authentic and playful manner, ensuring the campaign gains traction across various digital channels.

The creative vision of ‘New New You’ focuses on themes of self-love and personal evolution, showcasing a variety of looks that capture the idea of multiplicity. Pallavi Pandey, Head of Marketing at Max Fashion, commented, “The 'New New You' campaign is our commitment to evolving and bringing fresh, trendsetting styles to our customers. This collaboration with Kalki Koechlin represents our brand’s bold and confident spirit.”

Sumit Chandna, Deputy CEO of Max Fashion, added, “With this campaign, we reinforce our retail strategy to innovate continuously and expand our presence across over 520 stores in more than 210 cities.”