BRAND: PHONEPE
CAMPAIGN: HAR PHONE PE PHONEPE HAI
CREDITS
Agency: Leo Burnett
AGENCY
“The Har phone pe PhonePe’ film is layered with multiple messages and pays an ode to both the Indian spirit of resilience and celebrates the PhonePe users and the digital enhanced lives that we are living. The film uses very interesting visual execution to narrate its story.”
Rajdeepak Das
CEO & Chief Creative Officer – South Asia, Leo Burnett
CLIENT
“The inspiration of the campaign is the life role that PhonePe plays for our users all over the country. We decided to break away from conventional storytelling formats to infuse this piece with the quirk we hope our audiences will enjoy.”
Richa Sharma
Director, Brand Marketing, PhonePe
BRAND: PANASONIC INDIA
CAMPAIGN: #MEETTHEFUTURE
CREDITS
Agency: Wunderman Thompson
AGENCY
“As people spend more time in their homes, Panasonic has been working on bringing cutting edge technology to consumer goods. Wunderman Thompson is proud to partner the growth of brand Panasonic with communication solutions for a new market of young, savvy consumers.”
Joy Chauhan
SVP & Managing Partner, Wunderman Thompson, Delhi
CLIENT
“A safe and healthy interior environment is the basic requirement of today’s consumer. Keeping that in mind #MeetTheFuture campaigns have been designed to accentuate the value proposition of our ACs, i.e., Health, Comfort, Design and Durability.”
Shirish Agarwal
Head- Brand & Marketing Communications, Panasonic India
BRAND: DABUR HONEY
CAMPAIGN: #EVERYDAYHONEY
CREDITS
Agency: Havas Creative
AGENCY
“When everyone was about to celebrate the day of love, we went ahead and reminded people about the other days. Don’t we deserve the same sweetness and love through the year? It demonstrated that every day is a day of love and hence, every day is Valentine’s Day.”
Ravinder Siwach
National Creative Director, Havas Creative
CLIENT
“We wanted Dabur Honey to express that the emotion of pure love is beyond just one day of Valentine’s celebration. We are delighted that through #EverydayHoney, the brand acted as a catalyst for celebrities to give a shout out to their fans who love them unconditionally.”
Kunal Sharma
Brand Head-Dabur Honey, Dabur India Ltd
BRAND: MILAGROW ROBOTS
CAMPAIGN: IMAP MAX ROBOTIC VACUUM CLEANER
CREDITS
Agency: Catalysts
AGENCY
“We took a quirky, playful route on what typically happens inside a house making the product story very simple. It was particularly exciting because animations are a collaborative process and highly engaging. This is the first one of the campaign, more to follow.”
Syed Amjad Ali
Founder, Catalysts
CLIENT
“Our robots understand the user’s needs and do the tasks empathetically. The new brand identity and the new commercial convey this passion. The company will be spending at least 15% of its revenue on advertising and marketing in the coming financial year.”
Rajeev Karwal
Chairman, Milagrow Robots
