Thomas Cook Launches AI Holiday Planner

Thomas Cook (India) Limited and its group company, SOTC Travel, have announced the launch of their innovative AI-powered platform designed to revolutionise holiday planning. This cutting-edge technology allows customers to effortlessly plan, check availability, and book customised holidays in minutes. 

Initially deployed with sellers, the platform will soon be available directly to consumers through Thomas Cook and SOTC’s websites (thomascook.in & sotc.in) and mobile apps. The new AI-driven solution simplifies the traditionally complex process of travel planning, which often required 48 to 72 hours due to coordination with various external suppliers for flights, hotels, attractions, and more.

With the Thomas Cook and SOTC AI platform, planning a bespoke holiday is now incredibly streamlined. Leveraging advanced Deep Learning and AI algorithms, the platform delivers personalised travel itineraries by analysing individual preferences and accessing a global network of partners for flights, accommodation, experiences, and transport.

Key Features of the AI Platform:

• Inspire Engine: AI-driven suggestions optimise time and budget based on user interests.
• Swift Personalisation: Customised trip planning in minutes with tailored recommendations.
• Speed: Reduced turnaround time to under 10 minutes.
• Convenience: Create and book trips anytime, from anywhere.
• Flexible Customisation: Adjust every aspect of the itinerary to suit personal preferences

Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited, commented, “The new age Indian consumer is increasingly demanding personalized trips - unique, tailor-made programs based on their preferences. Extending our digital-first strategy, I am delighted to announce our AI-powered platform, to help customers plan their customised holidays, check availability and book – in real-time. This will empower both our frontline and customers to create deeply personalized programmes in minutes. This cutting-edge AI technology will transform how Indians plan their travel, and as travel pioneers, we continue to improve our customer experience.”

Daniel D’Souza, President & Country Head - Holidays, SOTC Travel, added, “We are excited to unveil our AI-powered platform to help customers plan their customised holidays in real time. This platform will ensure the delivery of real-time recommendations and optimize every aspect of trip planning - personalizing travel like never before. We believe that AI is the key to unlocking intuitive, efficient, and personalized experiences in this new age of travel, and we at SOTC are excited to lead the way."