Bombay Shaving Company Captures Gen Z with Innovative Trimmer Range

Bombay Shaving Company is redefining men’s grooming with a new trimmer range, quickly gaining popularity among Gen Z. With over INR 100 crore in ARR in just nine months, the brand focuses on empowering young men to express themselves through grooming.

The company’s commitment to innovation and a 'Gen-Z-first' approach includes a diverse product line catering to various grooming needs, from facial hair to full-body trimming. Selling more than 2,000 units daily, their products combine functionality with contemporary marketing strategies, including influencer partnerships and engaging content.

Mr. Varun Gupta, Chief Growth Officer at Bombay Shaving Company, stated, “Our brand is uniquely positioned to lead the change in the grooming landscape. We aim to transition consumers from traditional razors to a comprehensive grooming-first approach that meets diverse needs across India. By focusing on content and insights, we strive to support Gen Z in making informed grooming choices.”

This innovative approach not only breaks long-standing stereotypes in men’s grooming but also fosters a loyal community among style-conscious, self-aware Indian men.