India’s famed Khurja pottery gets a digital makeover

The Export-Import Bank of India (India Exim Bank), through its Grassroots Initiatives for Development (GRID) programme, has partnered with the Khurja Pottery Manufacturers Association (KPMA) to establish a new 3D Design Studio.

 The studio was inaugurated by Ms. Harsha Bangari, Managing Director of India Exim Bank, in the presence of key dignitaries including Mr. Ravi Rana, President of KPMA; Mr. Darshan Chhatwal, Vice President of KPMA; Mr. Savan Kumar Sharma, Scientist & Head of the Central Glass and Ceramic Research Institute, Khurja Centre (CGCRI); Mr. Ashutosh Singh, General Manager of the District Industry Centre; and Ms. Deepali Agrawal, Deputy Managing Director of Exim Bank.

This initiative follows a design development workshop earlier this year, conducted in collaboration with the National Institute of Design, which trained 25 master artisans in advanced design skills. The goal is to enhance the competitiveness of local pottery makers by equipping them with cutting-edge design technologies and skills.

Khurja is renowned for its pottery industry, housing over 300 manufacturing units engaged in tableware and technical ceramics, which employ more than 30,000 workers.

Despite its rich heritage, the industry has faced challenges in adopting modern design practices, affecting its ability to meet market demands. The new 3D Design Studio aims to address these issues by providing access to state-of-the-art technology and expert guidance, enabling local pottery units to innovate and improve their product quality.

The studio is expected to benefit over 250 local pottery units that are members of KPMA. It will facilitate experimentation with new designs, reduce production costs, and enhance product quality. The training programmes offered will help artisans create intricate designs that appeal to both domestic and international markets. Khurja potters have already seen increased global interest, including orders from international brands and participation in prestigious art festivals like the Kala Ghoda Arts Festival.

Ms. Bangari highlighted the Bank’s ongoing commitment to supporting micro, small, and medium enterprises (MSMEs) in Uttar Pradesh. She emphasised that the 3D Design Studio represents a significant step towards modernising the ceramic industry and improving global competitiveness. She also noted the recent opening of Exim Bank’s regional office in Lucknow, which aims to support local MSMEs. Additionally, the GRID programme has previously supported clusters in Uttar Pradesh through skill development initiatives for Banarasi silk weavers and Zari Zardozi artisans and facilitated their participation in major festivals.

Beyond the 3D Design Studio, the Bank has also installed solar panels and provided trained technicians in partnership with the National Institute of Design (NID), Ahmedabad, to ensure a comprehensive and sustainable intervention.

India Exim Bank’s GRID and Marketing Advisory Services (MAS) programmes continue to play a crucial role in supporting artisans, craftsmen, weavers, and micro-enterprises by enhancing capacity, setting up common facility centres, improving operational efficiencies, and expanding market access. The launch of the 3D Design Studio underscores the Bank's commitment to fostering economic growth and development in India’s grassroots sectors.