Sobha Realty & Arsenal: Building Tomorrow's Leaders with Empowering Foundation Film

Sobha Realty, the real estate developer based in UAE, has recently launched a Corporate Social Responsibility (CSR) film that highlights its diverse initiatives to support women and girls in the UAE and India.

The film focuses on Sobha Realty's partnership with the Sri Kurumba Educational and Charitable Trust, which drives female empowerment through education, healthcare, employment, and housing initiatives. Key programmes such as Sobha Academy, Sobha Community Home Project Initiative, Sobha Young Mother Rehabilitation Programme, and Sobha Rural Women Empowerment Programme collectively impact over 23,000 women and young girls, helping them build brighter futures.

PNC Menon, Founder and Chairman of Sobha Group, stated, "At Sobha Realty, we recognise the vital need to empower women and make them independent. By investing in education and upskilling, we are not just addressing a gap but seizing a tremendous opportunity. We believe that strong foundations today can transform lives tomorrow. By providing the next generation of women with the right facilities and opportunities, we aim to foster the mindset needed for them to achieve success and drive socio-economic growth globally."

The film underscores the importance of laying a solid foundation for future leaders and highlights the ambitions of young women who benefit from these opportunities. By integrating sports and education, Sobha Realty aims to prepare women for leadership roles and drive positive societal change.

Arsenal FC’s Chief Commercial Officer, Juliet Slot, added, Arsenal Women started as a programme run by our community team and designed to give young girls the opportunity to get involved in football for the first time. The programme became a professional team that 37 years later has won 51 major trophies, broken multiple attendance records, and now calls Emirates Stadium their main home. Our commitment to inclusion and progress never stops, and there’s always more to do, so we’re excited to collaborate with Sobha Realty on supporting their programmes supporting young girls across the world."

This collaboration sets a new standard for equality in football and underscores both organisations' commitment to fostering young female talent.